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From Search to Checkout: 10 Data-Driven E-commerce Trends for 2025 

Maddie Ostrander

Maddie Ostrander

Jun 17, 2025

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4min read

Beauty E-Commerce Gets a Glow-Up: Insights from Our Cosmetics Consumer Report

Kate Feng

Kate Feng

Aug 21, 2025

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Article
4min read

Beauty E-Commerce Gets a Glow-Up: Insights from Our Cosmetics Consumer Report

Kate Feng

Kate Feng

Aug 21, 2025

Article
7min read

Winning Big During the E-Commerce Holiday Season: Strategies and Insights

Brian Heberer

Brian Heberer

Aug 18, 2025

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3min read

Unlock Any Audience Source with AB Tasty’s Universal Connector

Gaetan Postorivo

Gaetan Postorivo

Aug 1, 2025

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How WWF Made Donations Feel Natural Through Testing

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How to Optimize in a World Without Traditional Peak Seasons

J. Hughes
E. Ravid
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6min read

Which Statistical Model is Best for A/B Testing: Bayesian, Frequentist, CUPED, or Sequential?

Emily Healy

Emily Healy

Jul 15, 2025

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Decoding Online Shopping: Consumer Trends for E-commerce in 2025

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Decoding Online Shopping: Cosmetics Consumer Trends for 2025

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Decoding Online Shopping: Travel and Hospitality Consumer Trends for 2025

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Experiments club

A podcast on the culture of experimentation by AB Tasty.

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Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

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Season 4 Episode 3

The Past, Present, and Future of Experimentation | Bhavik Patel

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Season 4 Episode 2

Tapping into Emotional Marketing | Talia Wolf

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