Resource library on customer experience optimization by AB Tasty

Platform
Platform
Ease and speed of an all-in-one platform to delight your customers with compelling experiences.

Feature Management
Feature flagging, progressive deployment, KPI triggered rollback, server-side experiments.

Experimentation
A/B tests, multivariate, split, multi-page, predictive, bayesian statistics.

Personalization
Audience management & activation, AI-based segmentation, product recommendations.
Core capabilities
AI and machine learning, data collection, analytics and reporting.
Dynamic Widgets
Pre-configured templates for client-side experiments and personalizations.
Insights
Session recording, NPS widget, pageflow.
Clients
Clients
Our solutions tailored to your industry, your team or your goals, for you to be successful.
By industry
Ecommerce / Retail
Financial Services
Luxury & Fashion
Media
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Success stories

Cluse sees an uplift in transactions with product landing page optimization

Panasonic reduces costly call volumes with AB Tasty’s CXO Solutions
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Pricing
Resources
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Blog
Case Studies
Ebooks
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Latest resources

Partner Summit – The future of experience optimization

Building an Experimentation Powerhouse

Playing Your Cards Right In the Virtual Experience Economy
Documentation
Client-side knowledge base
Server-side knowledge base
Company
Company
Get to know us a little better, from key figures to the mission that drives us.
AB Tasty named in the Forrester Wave: Experience Optimization Platforms, as a contender
Services
Customer Success
CRO Academy
Partners
Agency Partners
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Partner Directory
About us
From people to vision, learn what makes us tick.
Careers
We are hiring - check our open positions.
Life at AB Tasty
Get a sneak peek behind the scenes of life at AB Tasty.
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Access the latest corporate news and press releases.
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All our resources

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Format

Topic

Industry

Ebook

Playing Your Cards Right In the Virtual Experience Economy

Ebook

Get (Re)Acquainted With Your Customers’ Journey

Ebook

Help Your PLG Product Team Succeed With Experimentation

Ebook

Cosmetics & Consumer Behavior: A Global Industry Report

Ebook

Fashion Forward: Building the Customer Experiences of Today and Tomorrow

Ebook

Progressive Deployment Essentials

Ebook

Personalization Principles to Get Us From ‘Now’ to the ‘New Normal’

Intro Product Management

Ebook

An Intro to Product Experimentation and Feature Management

Ebook

Elevating the Digital Customer Experience

personalize your site for the holidays

Ebook

The Ultimate Guide to Website Optimization for the Holidays

Ebook

Smartphone Survival Guide: Optimizing Mobile Web Pages

Ebook

2019 eTail Holiday Report

Ebook

10 Tests for Retailers to Boost Conversions

E-commerce Checkout On Mobile

Ebook

Understanding the Future of E-Commerce Personalization

Ebook

Creativity in Experimentation Toolkit

Lead Gen forms

Ebook

How to Use Social Proof to Increase Conversion Rates

Ebook

Website Optimization for Travel & Tourism Companies

Ebook

Website Optimization for the Luxury Industry

Ebook

Dress up your E-commerce Site for the Holidays

business-team-working-in-office-PN2TNEC (2)

Ebook

Build, Scale or Reinvent your CRO Team

Shopping Cart Abandonment

Ebook

Get Your E-commerce Site Ready for Black Friday!

A/B Testing

Ebook

The Essential Test Idea-Finding Formula

Ebook

Scratching the Surface of Consumer Behavior

Ebook

AB Tasty Commissions CRO study with Forrester Consulting

Ebook

The Very Long List of Website Optimization Ideas

Ebook

Psychology Hacks for Website Optimization

Ebook

10 Examples of Server-Side Tests that You Can’t Do With a Client-Side Solution

Customizationvspersonalization

Ebook

Perfecting Personalization: How to Hone your Website Personalization Strategy Using A/B Testing

Ebook

Demystifying A/B Testing Statistics

Classroom

Ebook

A/B Testing 101

Abandoned cart email

Ebook

Shopping Cart Abandonment

Ebook

Media Whitepaper: Get the Most Out of Testing and Personalization