Resource library on customer experience optimization by AB Tasty

Platform
Platform
Ease and speed of an all-in-one platform to delight your customers with compelling experiences.

Feature Management
Feature flagging, progressive deployment, KPI triggered rollback, server-side experiments.

Experimentation
A/B tests, multivariate, split, multi-page, predictive, bayesian statistics.

Personalization
Audience management & activation, AI-based segmentation, product recommendations.
Core capabilities
AI and machine learning, data collection, analytics and reporting.
Dynamic Widgets
Pre-configured templates for client-side experiments and personalizations.
Insights
Session recording, NPS widget, pageflow.
Clients
Clients
Our solutions tailored to your industry, your team or your goals, for you to be successful.
By industry
Ecommerce / Retail
Financial Services
Luxury & Fashion
Media
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Success stories

Learn how Lush increased click-through rate by 250%

Discover how Panasonic slashed yearly support costs by $30,000
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Pricing
Resources
All resources
Blog
Case Studies
Ebooks
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Latest resources

Digital Summit 2021 – The Future of Experience Optimization

Building an Experimentation Powerhouse

Playing Your Cards Right In the Virtual Experience Economy
Documentation
Client-side knowledge base
Server-side knowledge base
Company
Company
Get to know us a little better, from key figures to the mission that drives us.
AB Tasty named in the Forrester Wave: Experience Optimization Platforms, as a contender
Services
Customer Success
CRO Academy
Partners
Agency Partners
Technology Partners
Partner Directory
About us
From people to vision, learn what makes us tick.
Careers
We are hiring - check our open positions.
Life at AB Tasty
Get a sneak peek behind the scenes of life at AB Tasty.
News
Access the latest corporate news and press releases.
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Hanna Andersson feature image 2

Case Study

How Hanna Andersson is Experimenting its Way to Higher Lifetime Value

Case Study

How Clarins Uses AB Tasty for Personalization and Retention

Case Study

How a dedicated optimization program helped Fragrance Direct delight its customers

Case Study

AB Tasty enables MoneySmart to innovate at the pace of their ideas

Case Study

Pets at Home drives more users to the checkout & confirmation page

Case Study

OUI.sncf Relies on AB Tasty for Risk-Free Innovation

Case Study

How Pets at Home increased their average order value by 1.2%

Case Study

How Three Ships Drove Traffic to Partner Pages Using a Single Widget

Case Study

Cluse sees an uplift in transactions with product landing page optimization

Case Study

How Lush’s focus on human connection optimized the digital customer experience

Case Study

Life Extension mitigates the risk of a company-wide rebrand

Case Study

Using Experimentation To Test & Learn

Case Study

Panasonic reduces costly call volumes with AB Tasty’s CXO Solutions

Case Study

Experience Strengthens Engagement with SMS

Case Study

How Evolve Vacation Rental Increased New Visitor Conversions by 161%

yves-rocher-botlles

Case Study

Displaying More Product Sizes Leads to More Transactions

Christmas PVCP

Case Study

Center Parcs Leverages Personalization to Help Website Visitors Find the Perfect Holiday Getaway

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Case Study

Decathlon Scores Big With Social Proof

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Case Study

How Fenty Increased CTA Clicks By 42%

Case Study

Generali’s chatbot averages 800 conversations a day to streamline customer support

serenity-health

Case Study

Serenity Health & Home Decor Increases Revenue Per Visit by 89% by Optimizing the Post Add-to-Cart Experience

Case Study

Hodges Badge Company Adds Customer Reviews to Increase Revenue per Visit by 67%

Case Study

Take a Break With Test and Learn

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Case Study

How Eurosport’s Survey Pop-In Got 5K Responses in Less Than Two Weeks

Weekendesk

Case Study

Smooth Sailing With Flagship: An Interview With Weekendesk

BW Image Matchmaker

Case Study

Best Western® Hotels & Resorts Automates Image Optimization for 26% More Transactions

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Case Study

French Online Marketplace Pour de Bon Increases Revenue by 25%

Skoda ab tasty

Case Study

ŠKODA Jump-Starts Test-Drive Bookings with Countdown Banner

Case Study

Avid Increases Transactions by 34% with Promotional Banners

Case Study

Luxury Brand Frette Increases Revenue By Over 8% with Web Copy Optimization

Havas Voyages feature image

Case Study

Havas Voyages Personalizes Their Drive-to-Store Campaigns Thanks to Geo-targeting

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Case Study

Orange Boosts Clicks to Key CTA by 26%

NXY Professional Makeup imagen del banner

Case Study

NYX Professional Makeup Increases Transactions and Decreases Bounce Rate Using Social Proof Messaging

Best western banner

Case Study

How Best Western® Hotels & Resorts Increased Loyalty Program Engagement

Keihl's AB Tasty case study

Case Study

Kiehl’s Increases Revenue by 31% with Basket Page Optimization

Lancome

Case Study

Lancôme Increases Revenue by 15% With Login Page Optimization

petsonicfeatureimage

Case Study

Petsonic Increases Traffic to Their Registration Page by 147% With One Pop-up

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Case Study

Yves Saint Laurent Beauty Increases Online Transactions by +10%

Case Study

Dannon Increases Loyalty Program Registrations by 29%

Damart and AB Tasty

Case Study

Damart UK Increases Transactions by 29%

Case Study

UNICEF France Maximizes On-Site User Feedback

Case Study

Urban Decay Increases Revenue by 7%

Melvin and Hamilton AB Tasty

Case Study

Melvin & Hamilton Increases Revenue by 34%

SuperShuttle AB Tasty case study

Case Study

SuperShuttle Drastically Increases Engagement with Social Networks

Case Study

La Redoute increases RPV by 2.7%

Case Study

agnès b. Doubles Online Transactions by Reducing Purchase Anxiety

Gin kiosk new header

Case Study

Gin Kiosk Raises a Glass to +27% Lift in Revenue

Case Study

AB Tasty Client Success Stories – Food

Case Study

AB Tasty Client Success Stories – Finance

Ashley Furniture zwiększa konwersje

Case Study

How Ashley Furniture Increased Conversions by +15%

Ecco Shoes Case study Ab Tasty

Case Study

How ECCO Shoes saw a 17% improvement in Product Page conversions!

Case Study Retailmenot

Case Study

RetailMeNot recovers investment in AB Tasty after 1st test