Resource library on customer experience optimization by AB Tasty

Platform
Platform
Ease and speed of an all-in-one platform to delight your customers with compelling experiences.

Feature Management
Feature flagging, progressive deployment, KPI triggered rollback, server-side experiments.

Experimentation
A/B tests, multivariate, split, multi-page, predictive, bayesian statistics.

Personalization
Audience management & activation, AI-based segmentation, product recommendations.

Core capabilities
AI and machine learning, data collection, analytics and reporting.
Dynamic Widgets
Pre-configured templates for client-side experiments and personalizations.
Insights
Session recording, NPS widget, pageflow.
SDKs
Languages available for server-side experimentation.
Enterprise Ready
Scalability, data protection, governance, compliance, data extensibility.
Solutions
Solutions
Our solutions tailored to your industry, your team or your goals, for you to be successful.
By industry
Ecommerce / Retail
Travel
Luxury & Fashion
Media
Financial Services
Services
Customer Success
CRO Academy
Partners
Agency Partners
Technology Partners
Partner Directory
Clients
Pricing
Resources
All resources
Customer experience blog
Tech & product blog
Case Studies
Ebooks
Events
Sample Size Calculator
Webinars
Latest resources

Fireside Chat: Building, Scaling, and Managing an Optimization Program
Read more

Get (Re)Acquainted With Your Customers’ Journey
Read more

Perfecting CX: How to Build and Scale Authentic Digital Experiences
Read more
Documentation
Client-side knowledge base
Server-side knowledge base
From the blog
3 Questions for Good Growth
September 29, 2020
Product Manager vs Product Owner: What’s the Difference?
July 29, 2020
What AB Tasty’s Latest Funding Means for Our Partners
July 27, 2020
More articles
Company
Company
Get to know us a little better, from key figures to the mission that drives us.
Latest news
We're growing fast, and that means we've got news to share.
AB Tasty Launches Integrations with the Leading Product Analytics Platforms: Amplitude, Heap and Mixpanel
September 29, 2020
Summer at AB Tasty
September 28, 2020
AB Tasty Announces a $40M Series C Round of Funding
July 21, 2020
More news
About us
From people to vision, learn what makes us tick.
Life at AB Tasty
Get a sneak peek behind the scenes of life at AB Tasty.
Careers
We are hiring - check our open positions.
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All our resources

Case Study

How Pets at Home increased their average order value by 1.2%

Case Study

How Three Ships Drove Traffic to Partner Pages Using a Single Widget

Case Study

Cluse sees an uplift in transactions with product landing page optimization

Case Study

How Lush’s focus on human connection optimized the digital customer experience

Case Study

Life Extension mitigates the risk of a company-wide rebrand

Case Study

Using Experimentation To Test & Learn

Case Study

Panasonic reduces costly call volumes with AB Tasty’s CXO Solutions

Case Study

Experience Strengthens Engagement with SMS

Case Study

How Evolve Vacation Rental Increased New Visitor Conversions by 161%

yves-rocher-botlles

Case Study

Displaying More Product Sizes Leads to More Transactions

Christmas PVCP

Case Study

Center Parcs Leverages Personalization to Help Website Visitors Find the Perfect Holiday Getaway

Decathlon feature

Case Study

Decathlon Scores Big With Social Proof

FENTY header

Case Study

How Fenty Increased CTA Clicks By 42%

Case Study

Generali’s chatbot averages 800 conversations a day to streamline customer support

serenity-health

Case Study

Serenity Health & Home Decor Increases Revenue Per Visit by 89% by Optimizing the Post Add-to-Cart Experience

Case Study

Hodges Badge Company Adds Customer Reviews to Increase Revenue per Visit by 67%

Case Study

Take a Break With Test and Learn

Eurosport-Featured-Image

Case Study

How Eurosport’s Survey Pop-In Got 5K Responses in Less Than Two Weeks

Weekendesk

Case Study

Smooth Sailing With Flagship: An Interview With Weekendesk

BW Image Matchmaker

Case Study

Best Western® Hotels & Resorts Automates Image Optimization for 26% More Transactions

Pour de bon feature (1)

Case Study

French Online Marketplace Pour de Bon Increases Revenue by 25%

Skoda ab tasty

Case Study

ŠKODA Jump-Starts Test-Drive Bookings with Countdown Banner

Case Study

Avid Increases Transactions by 34% with Promotional Banners

Case Study

AB Tasty Client Success Stories – Retail

Case Study

Luxury Brand Frette Increases Revenue By Over 8% with Web Copy Optimization

Havas Voyages feature image

Case Study

Havas Voyages Personalizes Their Drive-to-Store Campaigns Thanks to Geo-targeting

Orange final

Case Study

Orange Boosts Clicks to Key CTA by 26%

NXY Professional Makeup imagen del banner

Case Study

NYX Professional Makeup Increases Transactions and Decreases Bounce Rate Using Social Proof Messaging

Best western banner

Case Study

How Best Western® Hotels & Resorts Increased Loyalty Program Engagement

Keihl's AB Tasty case study

Case Study

Kiehl’s Increases Revenue by 31% with Basket Page Optimization

Lancome

Case Study

Lancôme Increases Revenue by 15% With Login Page Optimization

petsonicfeatureimage

Case Study

Petsonic Increases Traffic to Their Registration Page by 147% With One Pop-up

YSLfeature

Case Study

Yves Saint Laurent Beauty Increases Online Transactions by +10%

Case Study

Dannon Increases Loyalty Program Registrations by 29%

Damart and AB Tasty

Case Study

Damart UK Increases Transactions by 29%

Case Study

UNICEF France Maximizes On-Site User Feedback

Case Study

Urban Decay Increases Revenue by 7%

Melvin and Hamilton AB Tasty

Case Study

Melvin & Hamilton Increases Revenue by 34%

SuperShuttle AB Tasty case study

Case Study

SuperShuttle Drastically Increases Engagement with Social Networks

Case Study

La Redoute increases RPV by 2.7%

Case Study

agnès b. Doubles Online Transactions by Reducing Purchase Anxiety

Gin kiosk new header

Case Study

Gin Kiosk Raises a Glass to +27% Lift in Revenue

Case Study

AB Tasty Client Success Stories – Automotive

Case Study

AB Tasty Client Success Stories – Media

Case Study

AB Tasty Client Success Stories – Home Décor

Case Study

AB Tasty Client Success Stories – Food

Case Study

AB Tasty Client Success Stories – Session Recording

Case Study

AB Tasty Client Success Stories – Press

Case Study

AB Tasty Client Success Stories – Engagement

Case Study

AB Tasty Client Success Stories – Lead Generation

Case Study

AB Tasty Client Success Stories – Finance

Case Study

AB Tasty Client Success Stories – E-commerce

Case Study

AB Tasty Client Success Stories – Mobile

Case Study

AB Tasty Client Success Stories – Travel

Case Study

AB Tasty Client Success Stories – Beauty

Case Study

Personalization

Case Study

Fashion

Ashley Furniture zwiększa konwersje

Case Study

How Ashley Furniture Increased Conversions by +15%

Ecco Shoes Case study Ab Tasty

Case Study

How ECCO Shoes saw a 17% improvement in Product Page conversions!

Case Study

Conrad: Do product videos really increase conversion rates?

Case Study Retailmenot

Case Study

RetailMeNot recovers investment in AB Tasty after 1st test

Case Study

Interview with Olympique Lyonnais’s Head of E-commerce