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From Search to Checkout: 10 Data-Driven E-commerce Trends for 2025 

Maddie Ostrander

Maddie Ostrander

Jun 17, 2025

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Which Statistical Model is Best for A/B Testing: Bayesian, Frequentist, CUPED, or Sequential?

Emily Healy

Emily Healy

Jul 15, 2025

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Article
6min read

Which Statistical Model is Best for A/B Testing: Bayesian, Frequentist, CUPED, or Sequential?

Emily Healy

Emily Healy

Jul 15, 2025

Article
7min read

Is Your Average Order Value (AOV) Misleading You?

Hubert Wassner

Hubert Wassner

Jul 11, 2025

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The New Rules of Beauty E-Commerce in 2025

July 29, 2025

11 am BST

L. Hourquebie
J. Trout
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5min read

Why AB Tasty Delivers 4x Faster

Leo Wiel

Leo Wiel

Jul 7, 2025

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APAC: Optimized Merchandising in Action

July 30, 2025

12 Noon (AEST) | 10 AM (SGT)

M. Ng
M. Le Roux
S. Nguyen
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15min read

16 Experimentation Influencers You Should Follow

Maddie Ostrander

Maddie Ostrander

Jul 3, 2025

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Failing Forward for Experimentation Success | Shiva Manjunath

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The Past, Present, and Future of Experimentation | Bhavik Patel

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Season 4 Episode 2

Tapping into Emotional Marketing | Talia Wolf

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