How to Use UX Principles to Surface Optimization Ideas

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What  do we talk about?

A project’s success relies on a single factor: how the users feel about it. UX, or user experience, encompasses all aspects of an end-user’s interactions with your company, its services, and the entire product lifecycle. How to develop UX thinking and how to implement it?

What will you learn?

  • Hear from our experts about how you can use simple UX principles to surface optimization ideas
  • Key insights about Design Thinking
  • Developing and implementing a Design Thinking strategy
  • And much more…! 

Watch the replay now!


  • Sabrina Ooi
    Customer Success Manager APAC
    AB Tasty
  • Constance Marée
    Product Designer Global
    AB Tasty

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