Le Slip Français, a prominent French digital-native vertical brand (DNVB) celebrated for its 100% Made in France apparel, partnered with AB Tasty to elevate its e-commerce performance and boost online sales.
Facing increasing competition and a growing product catalog, Le Slip Français recognized the need for more effective on-site personalization. By integrating AB Tasty’s AI-driven product recommendations at critical touchpoints throughout the customer journey, the brand successfully increased revenue by an impressive €181,000.
Visitors who engaged with these personalized recommendations spent, on average, nine times more than those who did not. Additionally, targeted pop-ups implemented by AB Tasty played a significant role in enhancing conversion rates, generating an additional €20,000 in just two months.
AB Tasty’s innovative, cookie-free technology not only ensures a seamless and personalized shopping experience but also guarantees compliance with evolving privacy regulations. If you’re looking to optimize your online strategy and achieve similar success, discover how AB Tasty can transform your e-commerce business.
