Website optimization specialists have known about social proof since Dr. Robert Cialdini made the idea famous in the 1980s.
Today, there are a myriad of ways to put this powerful cognitive bias to use on your website to increase engagement and transactions. Our latest e-book takes a deep dive.
What you’ll get
- A framework for implementing social proof
- Use case from NYX Professional Makeup on how to use social proof messaging to increase e-commerce transactions
- What a ‘digital nudge’ is and how to use them
- How to fit common cognitive biases into your conversion optimization strategy
Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own.
– Robert Cialdini