How to Use Social Proof to Increase Conversion Rates

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Website optimization specialists have known about social proof since Dr. Robert Cialdini made the idea famous in the 1980s.


Today, there are a myriad of ways to put this powerful cognitive bias to use on your website to increase engagement and transactions. Our latest e-book takes a deep dive.

What you’ll get

  • A framework for implementing social proof
  • Use case from NYX Professional Makeup on how to use social proof messaging to increase e-commerce transactions
  • What a ‘digital nudge’ is and how to use them
  • How to fit common cognitive biases into your conversion optimization strategy
Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own.
– Robert Cialdini
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
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