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Decathlon scores big with social proof
Sports supplier Decathlon used AB Tasty's AI-powered social proof widget to increase revenue, transactions and improve the customer experience. Quick to put in place with fast time to ROI, this one was a win-win.
MoneySmart develop their experimentation culture
Watch how the company uses AB Tasty to implement and develop their experimentation culture. Today, MoneySmart’s product team can get an experiment up and running – and see results – in under 24 hours.
Urban Decay uses promotional messaging to increase sales
With the simple A/B test of a promotional banner, cosmetics brand Urban Decay increased revenue, basket size and the number of products in customers' carts. Those results are simply beautiful.
UNICEF France maximizes on-site user feedback
UNICEF's website is crucial in collecting donations and infoming the public of their crucial mission. By collecting abundant user feedback, they had all the insights they needed to optimize their UX.
La Redoute tests free shipping incentive
Fashion e-retailer La Redoute has a presence throughout Europe. An easy A/B test on their Portuguese site helped the team increase AOV and RPV without breaking a sweat.
NYX Professional Makeup shows the power of social proof
By launching campaigns based on viewed and purchased products, NYX Professional Makeup made excellent use of the principle of social proof.
Generali streamlines customer support with Leo
Insurance and assets management group Generali streamlined their customer support process with one chatbot. The result? Fewer calls, a slimmer budget and happier clients.
Serenity Health & Home Decor wins big
By optimizing the post add-to-cart experience, the team at Serenity Health & Home Decor, with the input of agency Exclusive Concepts, increased revenue per vsit, transactions and traffic. All thanks to an easy split test.
Clothing brand Damart backs up hunches with hard data
By running an intuitive split test with AB Tasty, the team at Damart UK was able to prove beyond a doubt that a website redesign performed better. Data-driven to the core.