10 min read Overcoming the Challenges of Customer Experience Optimization (EXO): Strategies and Tips AB Tasty November 6, 2023 Read more
9 min read Rollout and Deployment Strategies: Definition, Types and the Role of Feature Flags in Your Deployment Process Rowan Haddad July 13, 2023 Read more
8 min read A/B, Split or Multivariate Test: How to Choose the Right One Anthony Brebion June 20, 2023 Read more
10 min read When to Make the Leap from Client- to Server-Side Testing Rowan Haddad May 25, 2023 Read more
7 min read A/B Test Hypothesis Definition, Tips and Best Practices Emily Healy May 22, 2023 Read more
7 min read Google Optimize is Shutting Down: Don’t Wait to Migrate Rowan Haddad March 9, 2023 Read more
5 min read Test More, Risk Less: A/B Testing as a Risk Mitigation Tool Rowan Haddad December 6, 2022 Read more
6 min read Sample Ratio Mismatch: What Is It and How Does It Happen? Emily Healy November 28, 2022 Read more
5 min read Using Failed A/B Test Results to Drive Innovation Maddie Ostrander July 26, 2022 Read more
7 min read How to Create a Modern Data Foundation for Experimentation AB Tasty April 22, 2022 Read more
13 min read The Impact of Experimentation on Cumulative Layout Shift (CLS) John Hughes April 20, 2022 Read more
15 min read Bayesian vs. Frequentist: How AB Tasty Chose Our Statistical Model Hubert Wassner January 4, 2022 Read more
2 min read Building an ROI-Driven Testing Plan with AB Tasty Partner, Roboboogie Mary Kate Cash March 11, 2021 Read more
9 min read Better Understand (And Optimize) Your Average Basket Size Hubert Wassner February 18, 2020 Read more
8 min read How to A/B Test Your Facebook Ads and Skyrocket Engagement Chloe Annas October 25, 2019 Read more
4 min read 7 Tips for Implementing A/B Testing in your Social Media Campaigns Freddie Tubbs July 3, 2018 Read more
6 min read How to Effectively A/B Test your Content Headlines Anthony Brebion June 26, 2018 Read more
7 min read How to A/B Test Without Jeopardizing your SEO Efforts Anthony Brebion May 29, 2018 Read more
9 min read How to A/B Test your Landing Page: a Step-by-Step Guide Anthony Brebion May 16, 2018 Read more
4 min read A/A Testing: A Waste of Time or Useful Best Practice? Robin Nichols February 19, 2018 Read more
7 min read Client and Server-Side A/B Testing – The Best of Both Worlds Robin Nichols February 1, 2018 Read more
5 min read What Does a Data Scientist Think of Google Optimize? Hubert Wassner October 28, 2016 Read more
7 min read 5 A/B Test Case Studies and What You Can Learn From Them AB Tasty February 26, 2016 Read more
2 min read User Testing and A/B Testing… Strengths and Differences Anthony Brebion January 9, 2015 Read more
4 min read Six Ways for Getting Started with A/B Testing with Low Traffic Anthony Brebion July 17, 2014 Read more