A/B Testing

Flicker effect

How to effectively manage the flicker effect?

Flickering is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.

What does a Data Scientist think of Google Optimize?

Note: This article was written by Hubert Wassner, Chief Data Scientist at AB Tasty. Some of you may have noticed … Read more

A/B testing & Usain Bolt: different tools, different results?

Recently, a client of ours tried Kissmetrics’ significance calculator to see how their test results compared to those displayed in … Read more

3 Critical Ingredients for Successful A/B Tests

AB Tasty’s note: this is a guest post by Jack Maden, marketing executive at Decibel Insight. Sturgeon’s law states that … Read more

A/B testing technology: how to measure the impact on load speed

This is my personal response to a study by ConversionXL and introduction to an unbiased benchmark of the impact of testing … Read more

Time to Put Your Live Chats to the (A/B) Test?

AB Tasty’s note: this is a guest post by Sawaram Suthar, Head of Marketing atTagove.com, a live chat provider. Live … Read more

7 Ways to Create Higher Converting A/B Test Ideas

AB Tasty’s note: This is a guest article by Rich Page, conversion rate expert and author of two books on … Read more

5 A/B Test Case Studies and What You Can Learn From Them?

AB Tasty’s note: This is a guest post by Umesh Kumar, digital marketing evangelist at Designhill. A/B Testing isn’t a rocket science to … Read more

How To Make The Most Out Of a Testing Tool During Christmas

In 2014, retail e-commerce sales during the Christmas holiday season accounted for23.4% of total annual retail e-commerce revenue and 50% … Read more

6 testing methods that are guaranted to fail

With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimisation ideas and ways … Read more

How can you improve your SEO using A/B testing?

I apologise in advance for the “clickbait” title that doubtless brought you to this page. The fact is that no … Read more

A/B, Split, MVT Testing, etc: How to Choose the Right One?

In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more

How can you start using A/B testing on a site with low traffic?

Testing two or more variations of one or several pages requires a minimum of visitors to calculate whether the differences … Read more

A/B testing and user testing… differences as strength

Companies often opt for one or the other of these tests without realising the benefits of using them together. Given … Read more

How long should an A/B test last for reliable results?

This is the first article of a series of articles whose purpose is to help you correctly interpret the results … Read more

AB Tasty Rated Strong Performer in TrustRadius’ A/B Testing TrustMap

The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more

Prepare your next A/B test with qualitative data

If you’re already familiar with A/B testing, you know that you should base it on information from web analyses, such … Read more

Eight mistakes not to make in A/B testing

The following mistakes can completely distort the results of your A/B testing. Learn how to avoid them! 1. Changing the … Read more

Before you start testing, define your roadmap

What tests should I launch? In what order? How do I stop several tests from interfering with each other? What … Read more

Six techniques for getting started with A/B testing with low traffic

A/B testing is a key tool when it comes to optimising your conversion rates. However, an effective A/B test campaign … Read more