AB Tasty Blog

A/B Testing

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

10 min read

Overcoming the Challenges of Customer Experience Optimization (EXO): Strategies and Tips

AB Tasty

November 6, 2023

9 min read

Rollout and Deployment Strategies: Definition, Types and the Role of Feature Flags in Your Deployment Process

Rowan Haddad

July 13, 2023

8 min read

A/B, Split or Multivariate Test: How to Choose the Right One

Anthony Brebion

June 20, 2023

8 min read

How AI Can Enhance Your Experimentation Roadmap

Emily Healy

June 7, 2023

10 min read

How Long Should You Run an A/B Test?

Anthony Brebion

June 5, 2023

10 min read

When to Make the Leap from Client- to Server-Side Testing

Rowan Haddad

May 25, 2023

7 min read

A/B Test Hypothesis Definition, Tips and Best Practices

Emily Healy

May 22, 2023

7 min read

Google Optimize is Shutting Down: Don’t Wait to Migrate

Rowan Haddad

March 9, 2023

5 min read

Test More, Risk Less: A/B Testing as a Risk Mitigation Tool

Rowan Haddad

December 6, 2022

6 min read

Sample Ratio Mismatch: What Is It and How Does It Happen?

Emily Healy

November 28, 2022

5 min read

How to solve real user problems with a CRO strategy

AB Tasty

November 17, 2022

5 min read

Using Failed A/B Test Results to Drive Innovation

Maddie Ostrander

July 26, 2022

7 min read

How to Create a Modern Data Foundation for Experimentation

AB Tasty

April 22, 2022

13 min read

The Impact of Experimentation on Cumulative Layout Shift (CLS)

John Hughes

April 20, 2022

15 min read

Bayesian vs. Frequentist: How AB Tasty Chose Our Statistical Model

Hubert Wassner

January 4, 2022

2 min read

Building an ROI-Driven Testing Plan with AB Tasty Partner, Roboboogie

Mary Kate Cash

March 11, 2021

9 min read

Better Understand (And Optimize) Your Average Basket Size

Hubert Wassner

February 18, 2020

8 min read

How to A/B Test Your Facebook Ads and Skyrocket Engagement

Chloe Annas

October 25, 2019

4 min read

7 Tips for Implementing A/B Testing in your Social Media Campaigns

Freddie Tubbs

July 3, 2018

6 min read

How to Effectively A/B Test your Content Headlines

Anthony Brebion

June 26, 2018

9 min read

A Beginner’s Guide to A/B Testing your Emails

Anthony Brebion

June 25, 2018

7 min read

How to A/B Test Without Jeopardizing your SEO Efforts

Anthony Brebion

May 29, 2018

9 min read

How to A/B Test your Landing Page: a Step-by-Step Guide

Anthony Brebion

May 16, 2018

4 min read

The Pros and Cons of Multivariate Tests

Robin Nichols

February 20, 2018

4 min read

A/A Testing: A Waste of Time or Useful Best Practice?

Robin Nichols

February 19, 2018

7 min read

Client and Server-Side A/B Testing – The Best of Both Worlds

Robin Nichols

February 1, 2018

5 min read

How to Avoid Flickering in A/B Tests

Anthony Brebion

April 7, 2017

5 min read

What Does a Data Scientist Think of Google Optimize?

Hubert Wassner

October 28, 2016

7 min read

5 A/B Test Case Studies and What You Can Learn From Them

AB Tasty

February 26, 2016

2 min read

User Testing and A/B Testing… Strengths and Differences

Anthony Brebion

January 9, 2015

4 min read

Eight Mistakes Not to Make in A/B Testing

Anthony Brebion

September 2, 2014

2 min read

Before you Start A/B Testing, Define your Roadmap

Anthony Brebion

July 28, 2014

4 min read

Six Ways for Getting Started with A/B Testing with Low Traffic

Anthony Brebion

July 17, 2014