AB TASTY BLOG

A/B Testing

Statistical Significance Definition

Statistical Significance: Definition & Understanding Key Concepts

Statistical significance is a widely-used concept in statistical hypothesis testing. It indicates the probability that the difference or observed relationship between a variation and a...

cohort

How Cohort Analysis Can Increase Your Conversions

This is a guest post by Charlie Carpenter, co-founder and CEO of Kite.  Anyone running an eCommerce site – or, indeed, … Read more

Fail at testing marketing tools

Statistics: What are Type 1 and Type 2 Errors?

Even though hypothesis tests are meant to be reliable, there are two types of errors that can occur. These errors are known as type 1...

testing-social-media

7 Tips for Implementing A/B Testing in your Social Media Campaigns

A/B testing has been around for decades, even before the advent of the internet or social media. In fact, it … Read more

How to A/B test your content headlines

How to Effectively A/B Test your Content Headlines

Headline testing consists in creating several title variations for the same article in order to find out which one performs the best in terms of...

Complete guide to A/B test your email campaigns

A Beginner’s Guide to A/B Testing your Emails

Using A/B tests in your email campaigns, you’ll be able to craft tailor-made emails that will fit your prospects and generate more engagement. Learn more.

How to maintain Google search rankings while a/b testing your page

How to A/B Test Without Jeopardizing your SEO Efforts

Learn how to effectively run an A/B test without ruining your traffic acquisition efforts and impacting your organic search rankings.

Landing Page

How to A/B Test your Landing Page: a Step-by-Step Guide

Follow this step-by-step guide to learn how to run A/B test on your landing page with tips from CRO experts.

Multivariate or A/B Testing?

The Pros and Cons of Multivariate Tests

It’s not always easy to know which kind of test to use to optimize your website. This quick read will go over the pros and...

Web Analytics and A/B Testing

4 Ways Analytics Data Can Boost the Impact of Your Tests

Analytics and A/B testing: It’s a match made in data heaven. Just like Tom and Jerry, Simon and Garfunkel, or … Read more

A/Atestingdesk

A/A Testing: A Waste of Time or Useful Best Practice?

Not many people have heard of A/A testing, but those that have know it can cause a lot of debate: is it a useful best...

How to Formulate a Test Hypothesis

How to Formulate a Strong A/B Test Hypothesis

Instead of going headlong and finding a “DIY” solution to increasing conversion rates, it is often better to take a step back to identify the...

Client and Server-Side A/B Testing – The Best of Both Worlds!

We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read...

Calling All Single Page Applications: a Universal A/B Testing Solution is Here!

There’s a consensus: now is JavaScript’s moment to shine. As 2017 comes to a close, we’ve been hearing a lot … Read more

Flicker effect

How to Avoid Flickering in A/B Tests

Flickering, also called FOOC (Flash of Original Content), is when an original page is briefly displayed before the alternative appears during testing. The good news is...

What Does a Data Scientist Think of Google Optimize?

Note: This article was written by Hubert Wassner, Chief Data Scientist at AB Tasty. Some of you may have noticed … Read more

Different Tools, Different Results

A/B Testing: Different Tools, Different Results?

Recently, a client of ours tried Kissmetrics’ significance calculator to see how their A/B test results compared to those displayed … Read more

3 Critical Ingredients for Successful A/B Tests

AB Tasty’s note: this is a guest post by Jack Maden, marketing executive at Decibel Insight. Sturgeon’s law states that … Read more

A/B Testing Tools Speed and Performance

A/B Testing Technology: How to Measure the Impact on Site Speed

This is my personal response to a study done by ConversionXL. Rémi Aubert, CEO at AB Tasty. Context On May 18th, … Read more

Test your Live Chat

Time to Put Your Live Chats to the (A/B) Test?

AB Tasty’s note: this is a guest post by Sawaram Suthar, Head of Marketing atTagove.com, a live chat provider. Live … Read more

7 Ways to Create Higher Converting A/B Test Ideas

AB Tasty’s note: This is a guest article by Rich Page, conversion rate expert and author of two books on … Read more

5 A/B Test Case Studies and What You Can Learn From Them

How exactly can you optimize your conversions with A/B Testing? Learn lessons from companies that have emerged as shining examples of A/B testing genius.

personalize your site for the holidays

How To Make The Most Out Of a Testing Tool During Christmas

In 2014, retail e-commerce sales during the Christmas holiday season accounted for23.4% of total annual retail e-commerce revenue and 50% … Read more

A/B Testing Big Mistakes

6 A/B Testing Practices that are Guaranteed to Fail

With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimization ideas and ways … Read more

How Can you Improve your SEO Using A/B Testing?

I apologize in advance for the “clickbait” title that doubtless brought you to this page. The fact is that no … Read more

How to choose between different test type

A/B, Split or Multivariate Test: How to Choose the Right One

In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more

User Testing and A/B Testing

User Testing and A/B Testing… Differences as Strength

Companies often opt for one or the other of these tests without realizing the benefits of using them together. Given … Read more

A/B Test Duration

How Long to Run an A/B Test?

How long should an A/B test run before you can draw conclusions from it? At what point can you end a test that appears to...

AB Tasty Rated Strong Performer in TrustRadius’ A/B Testing TrustMap

The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more

Qualitative Data for A/B Testing

How to Use Qualitative Data to Plan your Next A/B Test

If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the...

A/B Testing Mistakes

Eight Mistakes Not to Make in A/B Testing

The following mistakes can completely distort the results of your A/B testing program. Learn how to avoid them! 1. Changing … Read more

A/B Testing Roadmap

Before you Start A/B Testing, Define your Roadmap

What tests should I launch? In what order? How do I stop several tests from interfering with each other? What … Read more

Six Ways for Getting Started with A/B Testing with Low Traffic

A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more