A/B Testing

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The 8 Mistakes to Avoid in A/B Testing

Though A/B testing is a pretty easy way to increase conversion rates, there are still some basic rules of thumb to follow. Check out our article for 8 mistakes to avoid in order to run successful tests.

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A/A Testing: A Waste of Time or Useful Best Practice?

Not many people have heard of A/A testing, but those that have know it can cause a lot of debate: is it a useful best practice or a waste of time? This article takes a look.

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How Can You Formulate Effective Test Hypotheses?

Instead of going headlong and finding a “DIY” solution to increasing conversion rates, it is often better to take a step back to: 1/ Identify the real problem at the source of poor performance, 2/ Establish a hypothesis that could be at the root of the problem. This article will show you how.

Client and Server-Side A/B Testing – The Best of Both Worlds!

We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read our article to see how.

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How to Effectively Manage the Flicker Effect

Flickering is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.

What does a Data Scientist think of Google Optimize?

Note: This article was written by Hubert Wassner, Chief Data Scientist at AB Tasty. Some of you may have noticed … Read more

A/B Testing: Different Tools, Different Results?

Recently, a client of ours tried Kissmetrics’ significance calculator to see how their test results compared to those displayed in … Read more

3 Critical Ingredients for Successful A/B Tests

AB Tasty’s note: this is a guest post by Jack Maden, marketing executive at Decibel Insight. Sturgeon’s law states that … Read more

Time to Put Your Live Chats to the (A/B) Test?

AB Tasty’s note: this is a guest post by Sawaram Suthar, Head of Marketing atTagove.com, a live chat provider. Live … Read more

7 Ways to Create Higher Converting A/B Test Ideas

AB Tasty’s note: This is a guest article by Rich Page, conversion rate expert and author of two books on … Read more

5 A/B Test Case Studies and What You Can Learn From Them?

How exactly can you optimize your conversions with A/B Testing? Learn lessons from companies that have emerged as shining examples of A/B testing genius.

How To Make The Most Out Of a Testing Tool During Christmas

In 2014, retail e-commerce sales during the Christmas holiday season accounted for23.4% of total annual retail e-commerce revenue and 50% … Read more

6 A/B Testing Practices that are Guaranted to Fail

With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimization ideas and ways … Read more

How can you improve your SEO using A/B testing?

I apologise in advance for the “clickbait” title that doubtless brought you to this page. The fact is that no … Read more

A/B, Split or Multivariate Test: How to Choose the Right One?

In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more

User Testing and A/B Testing… Differences as Strength

Companies often opt for one or the other of these tests without realising the benefits of using them together. Given … Read more

How long should an A/B test last for reliable results?

How long should an A/B test last before you can draw conclusions from it? At what point can you end a test that appears to be yielding results?

AB Tasty Rated Strong Performer in TrustRadius’ A/B Testing TrustMap

The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more

How to Use Qualitative Data to Plan your Next A/B Test

If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the equation.  In order to get a true understanding of the behaviour of your users and choose the most relevant tests to set up, you must use qualitative data.

Eight mistakes not to make in A/B testing

The following mistakes can completely distort the results of your A/B testing program. Learn how to avoid them! 1. Changing … Read more

Before you Start A/B Testing, Define your Roadmap

What tests should I launch? In what order? How do I stop several tests from interfering with each other? What … Read more

Six Ways for Getting Started with A/B Testing with Low Traffic

A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more

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