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AB Tasty Blog

A/B Testing

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization. 

10 min read
When to Make the Leap from Client- to Server-Side Testing
Rowan Haddad
May 25, 2023
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Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster.
  • Feature flags
  • Progressive rollout
    KPI triggered rollbacks
  • Server-side experimentation
  • Server-side personalization
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo