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11min read

Frequentist vs Bayesian Methods in A/B Testing

Hubert Wassner

Feb 2, 2026

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6min read

Agentic AI for Experimentation: Hype vs. Reality

Emily Healy

Jan 30, 2026

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5min read

Search Reimagined: AB Tasty Site Search

Emily Healy

Jan 29, 2026

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7min read

Pop-ups to personalization: why frustration is an AI-powered opportunity

Kate Feng

Jan 22, 2026

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4min read

AB Tasty and VWO: A New Chapter for Digital Experience Optimization

Alix de Sagazan & Rémi Aubert

Jan 20, 2026

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5min read

How Marketing Teams Can Scale With AI

John Hughes

Jan 7, 2026

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13min read

How To Build A Customer Journey Map?

Emily Healy

Dec 22, 2025

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4min read

Do Experimentation Platforms Slow Down Your Site? How AB Tasty Ensures Performance First

Angelique de Taddeo

Dec 18, 2025

Article

7min read

The Digital Upgrade: How Experimentation Drives Airline Revenue

John Hughes

Dec 17, 2025

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8min read

How Experimentation Can Help the Travel & Hospitality Industry Thrive

Emily Healy

Dec 16, 2025