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8min read

A/B Testing: It’s Not Just About the Outcome

AB Tasty

Aug 29, 2024

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6min read

Hotel Chocolat at CX Circle: Sweetening Loyalty with Experimentation

John Hughes

Aug 28, 2024

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6min read

From Clicks to Connections: How AI is Shaping the Future of Digital Optimization

AB Tasty

Aug 19, 2024

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4min read

Transaction Testing With AB Tasty’s Report Copilot

Hubert Wassner

Jul 18, 2024

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5min read

The Past, Present, and Future of Experimentation | Bhavik Patel

Maddie Ostrander

Jul 16, 2024

Article

13min read

What is One-to-One Personalization in Marketing? (With 8 Examples)

Emily Healy

Jun 24, 2024

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13min read

Customization vs Personalization: What’s the Difference?

AB Tasty

Jun 10, 2024

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16min read

5 Behavioral Targeting Tactics to Boost Conversions (with Examples)

AB Tasty

Jun 3, 2024

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3min read

AB Tasty is now available on the Shopify App Store

AB Tasty

May 30, 2024

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3min read

CX Optimization Webseries APAC: Episode #3 – The Importance of Continuous Optimization in A/B Testing

Ross Salveron

May 29, 2024