Article

5min read

Why AB Tasty Delivers 4x Faster

Hello! I’m Léo, Product Manager at AB Tasty. I’m in charge of AB Tasty’s JavaScript tag that is currently running on thousands of websites around the world. As you can guess, my roadmap is full of topics around data collection, privacy, and… performance.

It’s why I’m so excited to give an update on our performance, and how we’ve worked hard to be the best. We’re now providing loading times up to 4 faster than other solutions on the market. 

In a world where every second counts, slow-loading pages are the fast track to lost revenue. At AB Tasty, we know that speed isn’t just about convenience; it’s about delivering the smooth, reliable experience that today’s consumers expect. 

That’s why we’re thrilled to be recognized by ThirdPartyWeb.today for having one of the lowest impacts on web performance among top experimentation and personalization platforms. This acknowledgment affirms our commitment to speed, scalability, and brand satisfaction.

But what does this actually mean for brands using AB Tasty?

Let’s dive into how prioritizing performance can improve your SERP rankings, customer experience (CX), and overall campaign effectiveness.

Why Web Performance Impacts Your Bottom Line

Imagine clicking on a page that seems to take forever to load. Chances are, you’d be out of there faster than you could say “conversion rate.” And you wouldn’t be alone: slow page load times can lead to increased bounce rates, missed opportunities, and, ultimately, frustrated visitors.

Good performance translates into smoother customer journeys, which leads to better engagement and, most importantly, higher conversion rates.

ThirdPartyWeb.today: The Performance Benchmark 

ThirdPartyWeb.today is an independent performance data visualization initiative that analyzes the impact of various platforms on page speed. It ranks tools according to their performance cost, drawing data from nearly 4 million websites to create an unbiased performance benchmark. For brands aiming to deliver a seamless experience without sacrificing speed, ThirdPartyWeb.today provides a reliable guide for evaluating the performance impact of their tools.

Being recognized as one of the most performance-friendly Experience Optimization platforms by ThirdPartyWeb.today means our clients know they’re partnering with a technology designed with speed in mind.

What Makes AB Tasty the Fastest?

Our tech teams have worked tirelessly to make AB Tasty not only an intuitive experimentation and personalization platform, but one that prioritizes high performance. Here’s a quick look at the innovations that make AB Tasty so fast and reliable:

  1. Modular Architecture with Innovative Dynamic Importing and Smart Caching Technology
    Our platform is built with a modular architecture, where only essential code is loaded for each campaign. This keeps file sizes lean, reducing load time and resource consumption. Our proprietary smart caching technology ensures that visitors only need to load the data they haven’t accessed before. By minimizing redundant data calls, we significantly reduce load times across all devices. We also provide worldwide API endpoints and have a global CDN presence with multiple Edge locations and regional Edge caches for fast response times no matter where you and your site visitors are.

  2. Performance Center
    AB Tasty’s dedicated Performance Center allows you to monitor your campaign performance in real-time. This tool gives you full transparency into what’s happening behind the scenes, so you can make adjustments as needed to keep things running smoothly. It provides recommendations to help you monitor and improve tag weight. Learn all about it here.


  3. Single-Page Application (SPA) Compatibility
    AB Tasty’s platform is SPA-compatible without requiring custom code, making it easier for developers to integrate AB Tasty into their tech stack. AB Tasty is running on a native Vanilla TypeScript framework. Our tag is compatible with modern JS frameworks, including React, Angular, Vue, Meteor or Ember. The tag is unique for all environments and doesn’t require any additional implementation. Many of our customers have left their previous provider due to challenges with SPA pages. In these tools, changes are often not “sticky” or flicker when there is a dynamic content load. SPA tests in these environments often require custom code for each test, which makes testing more complicated and less user-friendly.

  4. Flicker-Free Experiences
    AB Tasty’s tag uses a blended approach of both synchronous and asynchronous scripts to eliminate flicker, while maintaining optimised performance. Other solutions will prescribe “anti-flicker” snippets to eliminate flicker, which is not a recommended practice. It means hiding the body’s content while the tag loads, which ultimately delays the rendering of the site. This causes a worse user experience, increases your Largest Contentful Paint (LCP) metric, and may ultimately lead to increased bounce rates and decreased conversions. In contrast, AB Tasty’s synchronous tag uses 3kb of render-blocking to allow the tag to execute quickly before the page loads, as opposed to blocking the visibility of the page for the full package size.

And that translates to…

First loading time < 100ms
Caching loading time < 10ms
Execution time < 500 milliseconds
Minimal Lighthouse Core Web Vitals impact

Cheers to Our Product and Tech Teams

This wouldn’t be possible without the dedication of our Product and Tech teams (thanks team!). We’ve dared to innovate, pushing the limits of what’s possible with web performance in the experimentation and personalization space.

The Bottom Line

When brands choose AB Tasty, they’re choosing a platform that prioritizes both innovation and performance. By minimizing impact on web performance, we’re helping brands deliver faster, better experiences that delight customers and drive results.

Curious to learn more about? Contact us today to discover what else sets us apart.

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Article

7min read

Winning Big During the E-Commerce Holiday Season: Strategies and Insights

As we approach the most lucrative time of the year for e-commerce—Black Friday, Cyber Monday, and the broader holiday season—businesses are laser-focused on maximizing their revenue potential. The stakes are high and the competition is fierce, but with the right strategies you can set your brand apart and significantly boost your bottom line. In this blog, we’ll dive into some key tactics for winning big during the holiday season which can all be found in our 30 Tests for Black Friday e-book.

Understanding the E-Commerce Landscape During the Holidays

The holiday season, particularly around Black Friday and Cyber Monday, represents a critical period for e-commerce businesses. Last year alone, consumers spent over $9 billion on Black Friday. With more and more customers shopping online, the opportunity for e-commerce businesses to capture market share is immense.

However, this opportunity comes with challenges. The influx of traffic can strain your website, and the sheer number of competitors vying for attention can make it difficult to stand out. That’s where a well-designed strategy comes into play.

Prioritize Website Performance and Reliability

One of the first steps to ensure a successful holiday season is to prepare your website for the surge in traffic. Testing your website load is crucial. Even a one-second delay in page load time can lead to a 6% reduction in conversions.

Start by simulating high traffic volumes to identify potential bottlenecks. Optimize your servers, compress images, and streamline your code to ensure your website can handle the holiday rush. Remember, a smooth user experience is non-negotiable.

Craft Compelling and Urgent CTAs

The holiday season is all about urgency. Limited-time offers, countdowns, and exclusive deals create a sense of urgency that drives conversions. We can’t emphasize enough the importance of A/B testing your calls-to-action (CTAs) to find the most effective wording, design, and placement.

Experiment with phrases like “Limited Time Offer,” “Exclusive Black Friday Deal,” or “Shop Now Before It’s Gone.” The goal is to create a sense of FOMO (Fear of Missing Out) that compels customers to take immediate action. A/B testing here is an ideal way to help you find the messaging that works best for your audience.

Personalization is Key

Consumers expect a personalized shopping experience, especially during the holidays. Tailoring your content and offers to individual users can significantly increase engagement and conversions. Use previous interactions, browsing behavior, and purchase history data to deliver personalized recommendations and offers.

For example, if a customer frequently purchases tech gadgets, highlight your latest electronics deals in your email campaigns and on-site recommendations. We strongly advocate using dynamic content that changes based on user behavior, ensuring that each visitor sees the most relevant offers.

Optimize Your Mobile Experience

With more than half of all e-commerce transactions now happening on mobile devices, optimizing your mobile experience is no longer optional—it’s essential. A seamless mobile experience can differentiate between a sale and an abandoned cart.

Ensure your website is responsive, with easy navigation, fast load times, and simplified checkout processes. Test your mobile site thoroughly, focusing on the user experience from landing to checkout. Our mobile-first world demands a smooth mobile experience, so it’s crucial to run mobile-specific A/B tests to identify and fix any friction points.

Leverage Social Proof

Social proof is a powerful tool in the e-commerce arsenal, particularly during the holiday season. Customer reviews, ratings, and user-generated content can significantly influence purchasing decisions.

Consider showcasing recent customer reviews on your product pages or adding a “Trending Now” section highlighting popular items. Social proof can increase trust and encourage hesitant shoppers to make a purchase.

Experiment with Pricing Strategies

Pricing plays a crucial role in holiday season sales. Dynamic pricing, flash sales, and bundling products are just a few strategies that can entice customers to buy more. Running A/B tests on pricing strategies can help you determine what resonates most with your audience.

For instance, you might test a “Buy One, Get One Free” offer against a “25% Off” deal to see which drives more conversions. The key is to stay flexible and willing to experiment until you find the ideal message for your audience.

Use Email Marketing to Drive Conversions

Email marketing remains one of the most effective channels for driving holiday sales. A well-crafted email campaign can keep your brand top-of-mind and encourage repeat purchases. Segment your email list to target different customer groups with personalized offers.

You can test subject lines, send times, email content, and more to optimize open rates and conversions. Consider sending reminder emails for abandoned carts and exclusive early access deals to your most loyal customers.

Streamline Your Checkout Process

Cart abandonment is a major challenge during the holiday season, with many shoppers dropping off at the checkout stage. To combat this, ensure your checkout process is as smooth and simple as possible.

Minimize the number of steps required to complete a purchase, offer multiple payment options, and provide clear shipping information. Test options like a one-click checkout option to see if it reduces cart abandonment rates.

Invest in Retargeting Campaigns

Retargeting is a powerful way to re-engage visitors who have shown interest in your products but haven’t yet made a purchase. During the holiday season, retargeting can help you recover lost sales and boost your conversion rates.

Set up retargeting campaigns that display personalized ads to users who have visited your site or abandoned their carts. Timing is so important when it comes to retargeting—start your campaigns early and increase frequency as the holidays approach.

Offer Free Shipping and Easy Returns

Shipping costs and return policies can make or break a sale, especially during the holidays. Offering free shipping can be a strong incentive for customers to complete their purchases. Likewise, a hassle-free return policy can reduce the perceived risk of buying online.

We suggest promoting these benefits prominently on your website and in your marketing materials. Consider running tests to see how different shipping and return options impact conversion rates. Another great option is to test using a progress bar to encourage larger orders in exchange for free shipping.

Plan for Post-Holiday Retention

While the holiday season is a prime time for acquisition, it’s also an opportunity to focus on retention. Customers acquired during this period can become repeat buyers if nurtured correctly.

Post-holiday, consider running loyalty programs, offering exclusive discounts for future purchases, and sending personalized thank-you emails. Maintaining engagement with your customers beyond the holiday season will build long-term loyalty.

Conclusion: Prepare, Test, and Optimize

The e-commerce holiday season is a marathon, not a sprint. To truly win big, it’s crucial to prepare in advance, test rigorously, and optimize continuously. By implementing the strategies outlined in this blog—and leveraging the proven tests from AB Tasty’s 30 Tests for Black Friday—you can position your business for success during the most critical time of the year.

Remember, the key to a successful holiday season lies in your ability to adapt and respond to the ever-changing needs of your customers. Stay agile, keep testing, and make data-driven decisions to maximize your holiday sales.