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Ease and speed of an all-in-one platform to delight your customers with compelling experiences.

Feature Management
Feature flagging, progressive deployment, KPI triggered rollback, server-side experiments.

Experimentation
A/B tests, multivariate, split, multi-page, predictive, bayesian statistics.

Personalization
Audience management & activation, AI-based segmentation, product recommendations.
Core capabilities
AI and machine learning, data collection, analytics and reporting.
Dynamic Widgets
Pre-configured templates for client-side experiments and personalizations.
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Session recording, NPS widget, pageflow.
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Cluse sees an uplift in transactions with product landing page optimization

Panasonic reduces costly call volumes with AB Tasty’s CXO Solutions
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Partner Summit – The future of experience optimization

Building an Experimentation Powerhouse

Playing Your Cards Right In the Virtual Experience Economy
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AB Tasty named in the Forrester Wave: Experience Optimization Platforms, as a contender
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Customer experience blog

Insights

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

To NPS (Net Promoter Score) or Not? 3 Reasons Why You Should!

March 9, 2020

How To Write A Good User Satisfaction Survey

August 21, 2019

Writing a Customer Survey: What to Ask and Best Practices

August 2, 2019

Free and Paid Survey Tools For User Experience Research in 2019

July 25, 2019

NPS Survey Best Practices That Will Help Evolve Your Customer Service

June 21, 2019

New Commissioned Study by Forrester Consulting: Identifying CRO Leaders

June 19, 2018

A/B Testing Technology: How to Measure the Impact on Site Speed

June 7, 2016

Customer experience blog

Insights

To NPS (Net Promoter Score) or Not? 3 Reasons Why You Should!

How To Write A Good User Satisfaction Survey

Writing a Customer Survey: What to Ask and Best Practices

Free and Paid Survey Tools For User Experience Research in 2019

NPS Survey Best Practices That Will Help Evolve Your Customer Service

New Commissioned Study by Forrester Consulting: Identifying CRO Leaders

A/B Testing Technology: How to Measure the Impact on Site Speed

2020 was unprecedented. Prepare yourself for what's around the bend in 2021.

A Comprehensive Guide to the 11 Trends
Shaping Digital Customer Experience in 2021

Customer experience blog

Insights

To NPS (Net Promoter Score) or Not? 3 Reasons Why You Should!

How To Write A Good User Satisfaction Survey

Writing a Customer Survey: What to Ask and Best Practices

Free and Paid Survey Tools For User Experience Research in 2019

NPS Survey Best Practices That Will Help Evolve Your Customer Service

New Commissioned Study by Forrester Consulting: Identifying CRO Leaders

A/B Testing Technology: How to Measure the Impact on Site Speed

2020 was unprecedented. Prepare yourself for what's around the bend in 2021.

A Comprehensive Guide to the 11 Trends Shaping Digital Customer Experience in 2021

A Comprehensive Guide to the 11 Trends
Shaping Digital Customer Experience in 2021