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AB Tasty Blog

Myth Buster

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization. 

6 min read
Pushing the Right Buttons: Do Green CTAs Always Work Better?
Sumit Khemlani
November 18, 2019
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo