10 Best WordPress Landing Page Templates

Here you are. You have taken the plunge and decided to create your own site. Even better, you want to create a landing page to attract visitors and convert them into leads or buyers.

Of all the solutions available, you chose WordPress. And now?

Why choose a WordPress template?

When creating a WordPress landing page, you have several options:

  • You can use a “Builder” like Divi, Beaver or Elementor. It is a solution that is easy to understand, and you are in charge of creating the design.
  • You can use a “Plugin” available on WordPress; plugins allow you to create pages fairly quickly but are limited in terms of functionality.
  • You can use a template, build within your WordPress theme; this is the solution we offer today.

A template is a ready-to-use design; in our case, these are landing page themes that have already been designed. You just customize the design of your choice with your company’s colors and logo. See other examples of landing page design.

One of the major strengths of WordPress templates is the variety of choices available to you. There are thousands of templates, some of which are real bestsellers. They are:

  • Recognized by the sector
  • Frequently updated
  • Easy to use
  • Attractive and effective

But which WordPress landing templates should you choose? Before giving you our selection of 10 landing page templates, we would like to draw your attention to the elements that define a good landing page.

The magic recipe of a landing page that converts

  1. Clear, concise titles
  2. A good breakdown of text
  3. A coherent color scheme
  4. One or more elements of “social proof”
  5. One or more relevant and visible calls to action
  6. Uses attractive videos and images
  7. Showcases a form or CTAs well
  8. A/B Testing to improve performance

These eight elements ensure a landing page is effective, and it is important to keep them in mind when choosing your theme. Have a look at our 2018 landing page optimization guide.

Now that you have a better idea of what makes a “good” landing page, here is our selection.

10 WordPress landing pages templates to use right now

STRATUS

Stratus is a WordPress template designed for SaaS companies, app developers or those presenting a technology product. You edit it using a “drag and drop” system which makes using and customizing your landing page easy and intuitive.

It is complete and powerful, and it meets all the criteria of a “good landing page” and contains:

  • 40 widgets for you to personalize
  • 20 page templates
  • An infinite number of possible designs

Another interesting characteristic of Stratus: its versatility. Stratus is easy to customize and already contains several types of landing pages to suit your core business: SaaS, technology products, or mobile applications.

An example of “E-commerce shop” design:

Wordpress Template Landing Page Ecommerce

An example of “SaaS” design:

Wordpress Template Landing Page SaaS

An example of “Mobile application” design:

Wordpress Template Landing Page Mobile Application

See the demo

Download the template

FLATSOME

Flatsome is a WordPress E-Commerce template. This is a WooCommerce theme (which is a free e-commerce plugin for WordPress).

Flatsome is complete and intuitive and is the Swiss knife of WordPress E-commerce.

Frequently updated, it is a bestseller that has registered more than 60,000 sales since its creation: it has a community and a strong reputation among users of WooCommerce.

100% responsive, it uses an intuitive and fast-to-implement builder page that does not require programming skills.

Like for Stratus, the builder works using a “drag and drop” interface which makes the template easy to use.

Wordpress Template Landing Page Shop

The template includes nice parallax effects, countdowns, and fields to subscribe to a newsletter; these are great assets to start an e-commerce site.

Wordpress Template Landing Page Online Shopping

See the demo

Download the template

UNCODE

Uncode is a perfect WordPress template for agencies, freelancers, creatives, and all companies/people who want to present a project, an idea, or a portfolio.

Its impressive library of ready-to-use items makes it a must-have in the industry: Uncode easily adapts to your custom design to create a truly unique site.

Perfect for sites that want to host media, Uncode is designed to embed content from Facebook, Instagram, YouTube, SoundCloud, Spotify, and more.

Wordpress Template Landing Page Startup

Something really nice with Uncode: the design is refined and well thought out.

The color schemes are well chosen, and the blocks are in harmony with each other; we can also see that the calls to action stand out from the rest of the page.

In summary: Uncode is a very good base to start your landing page.

Wordpress Template Landing Page Creative Agency

See the demo

Download the template

WP RESIDENCE REAL ESTATE

Who said that real estate companies couldn’t have a landing page? In any case, this WordPress template is the ultimate weapon for all agencies or players in real estate.

Designed to present real estate agencies or independent actors, this theme also allows visitors to submit their properties online for a flat fee, a subscription, or for free: perfect for adding to your listings!

To make your task even easier, 12 ready-to-use demos are available in the pack; you can create your agency’s website in just a few minutes.

Wordpress Template Landing Page Real Estate

A map is included in the basic template, which is a real plus for real estate agencies. You can easily show where the property for sale or rent is located. Your users will love it!

We can also see the “grid” layout for property listings that add clarity. The (easily customizable) color scheme highlights real estate well.

The template can include a blog and a newsletter subscription module: a must-have to develop your audience and engage with relevant news.

Wordpress Template Landing Page Appartment Rent

On this version of the “Rio” template, we love the extensive search bar with a price slider: it makes browsing easier and lets you display relevant results to visitors.

Similarly, the ability to filter property listings as the visitor desires lets the site display results adapted to each visitor faster.

It’s a must-have for real estate businesses!

See the demo

Download the template

EDUCATION WORDPRESS THEME

Increasingly popular, e-learning is gaining a prominent place in the world of e-commerce. Accessible and often cheap, internet users love online video courses. However, the resources needed to create an e-learning site sometimes turned entrepreneurs off. That’s over!

Education WP is an ultra-comprehensive template that lets you create your online course website quickly and without programming.

The template contains several themes adapted to the different types of education players:

  • Elementary/Middle/High Schools
  • Universities
  • E-learning
  • Training centers
  • Childcare centers

Wordpress Template Landing Page E-learning

Using the same “drag and drop” concept as Stratus & Flatsome, the Education WP builder is intuitive and easy to use.

The template is 100% responsive, optimized for SEO and UX, and contains 10 pre-loaded themes ready to use.

Since it is a market bestseller, the template is updated very often and has community support.

See the demo

Download the template

ROSA

Rosa is a landing page template specially designed for restaurants.

Visually very refined, it also contains many useful features such as booking modules, calendars, and a module to show your menu.

Revolutionary and easy to use, the template is 100% responsive and mobile-friendly.

One interesting feature of this theme is an online order module for food delivery: a must-have!

It is also optimized for SEO and includes parallax effects.

Wordpress Template Landing Page Restaurant

Easy to customize, the template has also been designed to be easily translated with the addition of specific files.

See the demo

Download the template

NEWSPAPER

NewsPaper is an easy-to-use WordPress template that lets you create an infinite number of landing pages.

This theme is not specific to a particular field of activity, but it is particularly suitable for media companies.

100% responsive and optimized for SEO, NewsPaper also works using “drag and drop”; it does not require any programming knowledge.

NewsPaper is easy to customize with your color scheme and logo; it’s a great base to start building your landing page.

It contains customizable widgets that are adapted to media companies: social networks, advertising sites, weather modules, etc.

The template is ready to use and offers dozens of color schemes and a variety of styles from the start to apply to your new site.

Wordpress Template Landing Page Newspaper

Wordpress Template Landing Page Media Publisher

In general, we appreciate the studied use of different colors to highlight categories.

The right column is used to the full and can show advertisements, which is essential for a media site.

Overall, navigation is clear and uncluttered: the various elements are well highlighted and the arrangement in the form of “tables” is pleasant.

See the demo

Download the template

THE « 7 »

We could put it in 7th place in this selection, but that might have been confusing!
“The 7” is a fully complete WordPress template. It’s so complete that you can do almost anything with it.
This is a very successful general template that lets you showcase your business easily, no matter its sector of activity.
Here are some suggestions for industries that might use “The 7”:

  • Corporations, big businesses
  • All sorts of agencies
  • All kinds of e-commerce sites
  • Small and medium businesses
  • Schools, education institutions
  • Events
  • Building and construction
  • Hair salons and small shops
  • etc.

Here are two possible uses (among dozens) of “The 7”:

An example of “Corporate” design

Wordpress Template Landing Page Corporate

An example of “Building company” design:

Wordpress Template Landing Page Construction

See the demo

Download the template

XSTORE

Xstore is a high-performance e-commerce landing page template for WooCommerce, suitable for a large number of activities.

It has a variety of themes with very lively and attractive colors.

Completely responsive, Xstore is a tool to put in the hands of every SMB that wants to embark on e-commerce or renovate their site.

The special feature of Xstore is its large library of ready-to-use “blinds”: a total of more than 70 online stores are at your disposal to create the shop of your dreams.

A bestseller in its category, Xstore offers online documentation and videos, which is a major advantage compared to other templates that do not provide documentation to help you build your site.

Among other things, here are some areas of activity for which Xstore is particularly suitable for creating your future e-shop:

  • Restaurants
  • Mobile applications
  • Spa/Health/Fitness
  • Hair salons /Barbershops/Small businesses
  • Fashion, retail, and accessories
  • Lingerie, sporting goods, technology products

Wordpress Template Landing Page Interior Home

On Xstore, we especially appreciate the attention paid to the design of buttons, forms, and icons that are particularly refined.

The general impression is very qualitative and very impressive: the fields are well positioned, and the site architecture is well thought out.

Overall, Xstore is an excellent base for an e-commerce site.

Wordpress Template Landing Page Biking

See the demo

Download the template

MEDICAL PRESS

Medical Press is a WordPress landing page template designed for companies, professionals, and clinics in the healthcare sector.

It offers several styles variations (header, body, footer) as well as several types of forms: handy to customize them to fit with your organization’s image.

The template is responsive and compatible with e-commerce; you can use it to present your activities, book appointments, and sell medical devices or services.

Wordpress Template Landing Page Medical

On the whole, Medical Press is a very good theme. We particularly like the choice of colors and buttons and the ability to include blocks for presenting practitioners and services.

The template also contains (written) documentation, which is practical for editing page content.

See the demo

Download the template

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Anthony Brebion

Anthony is Product Marketing Manager @ABTasty. He was previously SEO consultant and worked several years in digital ad houses. He’s now an A/B testing and optimization evangelist.

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