On average, only 2 out of 10 tests have a significant impact on conversion rates. What makes a test neutral, you ask? The optimization idea wasn’t relevant to begin with.
Psychological research has proven unconscious processes power more of our decision-making than we ever thought before. In this ebook, get insights from consumer psychologist Bart Schutz on how to use psychological principles to increase online conversions.
94% of firms say their CRO (conversion rate optimization) initiatives have increased customer satisfaction, according to a commissioned study conducted by Forrester Consulting on behalf of AB Tasty. Download the study now to learn more.
Successful test ideas – plus results – from our clients in the automotive, beauty, fashion, food & food services, home decor, and travel & leisure industries. Get inspired to reach new ROI heights!
The best way to understand how to change the user behavior on your website is to understand why your users behave the way they do. In this ebook, UX and conversion rate optimization experts from AB Tasty and Conversio explain some of the 175 cognitive biases that drive consumer decisions.
If you think you can only test surface level modifications with your current A/B testing solution, you’ll be pleasantly surprised by all of the new options at your disposal with Server-Side Testing.
In this ebook, you’ll learn why your website is the best place to start a personalization strategy, tips for using A/B testing, industry stats, the ROI gains of personalization, insider strategies, and much more!
In this ebook, you’ll learn how to understand different statistical methods with side-by-side comparisons and how to read A/B test results with confidence.
This 101 guide will introduce the basic concepts behind A/B testing, and walk the reader through how to set up, manage and analyze A/B testing campaigns.
Server-Side A/B Testing? Bayesian Statistics? DMP? Rule-Based Personalization? Get clear definitions and explanations for these conversion rate optimization terms and others in our handy CRO pocket glossary.
In this ebook, you’ll learn what exactly shopping cart abandonment is, techniques for limiting it, ways to re-engage visitors who’ve abandoned their cart and an global understanding of the digital shopping experience.
Drive user engagement and boost sales with customizable and ready-to-use Marketing Campaign widgets, whether you’re working in e-commerce, media or focused on lead generation.
Learn how to improve user experience and increase revenue on media websites through testing and personalization. Media websites have their … Read more