Server-Side A/B Testing? Bayesian Statistics? DMP? Rule-Based Personalization? Get clear definitions and explanations for these conversion rate optimization terms and others in our handy CRO pocket glossary.
In this ebook, you’ll learn why your website is the best place to start a personalization strategy, tips for using A/B testing, industry stats, the ROI gains of personalization, insider strategies, and much more!
If you think you can only test surface level modifications with your current A/B testing solution, you’ll be pleasantly surprised by all of the new options at your disposal with Server-Side Testing.
Helping digital marketers trigger personalised content that echoes audience preferences, transforms visitors into customers and increases conversion rates, AB Tasty … Read more
A/B testing was formerly the preserve of organizations with substantial technical resources, but the arrival on the market of new … Read more
Learn how to improve user experience and increase revenue on media websites through testing and personalization. Media websites have their … Read more
In this white paper, we’ll delve deep into the causes of shopping cart abandonment and offer practical advice on how … Read more
Conversion. This is an ongoing obsession among digital advertisers. And all the right marketing resources seem to be in place … Read more