The best way to understand how to change the user behavior on your website is to understand why your users behave the way they do. In this ebook, UX and conversion rate optimization experts from AB Tasty and Conversio explain some of the 175 cognitive biases that drive consumer decisions.
If you think you can only test surface level modifications with your current A/B testing solution, you’ll be pleasantly surprised by all of the new options at your disposal with Server-Side Testing.
In this ebook, you’ll learn why your website is the best place to start a personalization strategy, tips for using A/B testing, industry stats, the ROI gains of personalization, insider strategies, and much more!
In this ebook, you’ll learn how to understand different statistical methods with side-by-side comparisons and how to read A/B test results with confidence.
This 101 guide will introduce the basic concepts behind A/B testing, and walk the reader through how to set up, manage and analyze A/B testing campaigns.
Server-Side A/B Testing? Bayesian Statistics? DMP? Rule-Based Personalization? Get clear definitions and explanations for these conversion rate optimization terms and others in our handy CRO pocket glossary.
In this ebook, you’ll learn what exactly shopping cart abandonment is, techniques for limiting it, ways to re-engage visitors who’ve abandoned their cart and an global understanding of the digital shopping experience.
Helping digital marketers trigger personalised content that echoes audience preferences, transforms visitors into customers and increases conversion rates, AB Tasty … Read more
Learn how to improve user experience and increase revenue on media websites through testing and personalization. Media websites have their … Read more