Conversion Rate Optimization Pocket Glossary

Server-Side A/B Testing? Bayesian Statistics? DMP? Rule-Based Personalization? Get clear definitions and explanations for these conversion rate optimization terms and others in our handy CRO pocket glossary.

Perfecting Personalization: How to Hone your Website Personalization Strategy Using A/B Testing

In this ebook, you’ll learn why your website is the best place to start a personalization strategy, tips for using A/B testing, industry stats, the ROI gains of personalization, insider strategies, and much more!

10 Examples of Server-Side Tests that You Can’t Do With a Client-Side Solution

If you think you can only test surface level modifications with your current A/B testing solution, you’ll be pleasantly surprised by all of the new options at your disposal with Server-Side Testing.

AB Tasty Engage: Turnkey solutions for increased customer engagement

Helping digital marketers trigger personalised content that echoes audience preferences, transforms visitors into customers and increases conversion rates, AB Tasty … Read more

AB Tasty Ebook

Incorporating A/B testing into your conversion optimization strategy

A/B testing was formerly the preserve of organizations with substantial technical resources, but the arrival on the market of new … Read more

Testing and Personalisation for Media

Media Whitepaper: Get the most out of testing and personalization

Learn how to improve user experience and increase revenue on media websites through testing and personalization. Media websites have their … Read more

Shopping Cart Abandonment

Shopping Cart Abandonment: How to convert it into an opportunity?

In this white paper, we’ll delve deep into the causes of  shopping cart abandonment and offer practical advice on how … Read more

Ebook AB Tasty & Mazeberry

Increase conversion rates by adopting a data-driven strategy

Conversion. This is an ongoing obsession among digital advertisers. And all the right marketing resources seem to be in place … Read more

Clever Stats

Clever Statistics: Be More Confident in your A/B Testing Results

A/B testing has met with great success driven by the Test & Learn approach. Innovative SaaS solutions, by giving autonomy … Read more