A/B Testing Your
Personalization Strategy

How-to guides, Stats, client examples and more

Ebook Perfecting Personalization

Marketers already know the UX and conversion rate benefits of A/B testing - but did you know it can be just as handy for optimizing your website personalization campaigns?

Check out our latest (agnostic) ebook for insider tips, industry stats, internal how-to guides and client examples about creating effective personalized experiences for your website visitors.

Perfect your Personalization

Sneak Peek

Whether you’re already using an A/B testing or personalization tool, or still shopping around, this ebook will get you up to speed on how to create an effective A/B testing <--> Personalization feedback loop.

You'll learn:

  • Tips for using A/B testing to perfect your personalization strategy

  • How to gain audience insights to build effective campaigns

  • Two UX designers' recommendations for website personalization

  • The ROI gains of website personalization and industry stats

  • Why your website is the best place to start a personalization strategy

  • How to use A/B testing reports to find new personalization segmentation ideas

"98% of marketers surveyed in Econsultancy’s 2017 Conversion Rate Optimization report said that website personalization was either a ‘highly valuable’ or ‘quite valuable’ method for improving conversion rates."