A/B Testing Your
How-to guides, Stats, client examples and more
Marketers already know the UX and conversion rate benefits of A/B testing - but did you know it can be just as handy for optimizing your website personalization campaigns?
Check out our latest (agnostic) ebook for insider tips, industry stats, internal how-to guides and client examples about creating effective personalized experiences for your website visitors.
Perfect your Personalization
Whether you’re already using an A/B testing or personalization tool, or still shopping around, this ebook will get you up to speed on how to create an effective A/B testing <--> Personalization feedback loop.
Tips for using A/B testing to perfect your personalization strategy
How to gain audience insights to build effective campaigns
Two UX designers' recommendations for website personalization
The ROI gains of website personalization and industry stats
Why your website is the best place to start a personalization strategy
How to use A/B testing reports to find new personalization segmentation ideas
"98% of marketers surveyed in Econsultancy’s 2017 Conversion Rate Optimization report said that website personalization was either a ‘highly valuable’ or ‘quite valuable’ method for improving conversion rates."