Website optimization specialists have known about social proof since Dr. Robert Cialdini made the idea famous in the 1980s.

Today, there are a myriad of ways to put this powerful cognitive bias to use on your website to increase engagement and transactions. Our latest ebook takes a deep dive, providing:

  • A framework for implementing social proof
  • Use case from NYX Professional Makeup on how to use social proof messaging to increase e-commerce transactions
  • What a 'digital nudge' is and how to use them
  • How to fit common cognitive biases into your conversion optimization strategy