Chocolates for Valentine’s Day. A new TV on Black Friday. Flowers for Easter. There’s no doubt that holidays stimulate shopping, off and online. As conversion rate optimization professionals, it’s our job to capitalize on these spikes of traffic to convert more.

That’s why we’ve put together this ultimate guide to website optimization for the holidays, including:

  • Key industry figures
  • Best practices to increase conversions and engagement
  • Easy-to-implement optimization ideas (≈15 minutes...)
  • A lookbook of real-life examples from our clients around the world