For companies in the Travel and Tourism space, converting website visitors is riddled with challenges. What photo of your beach resort is the most appealing? How can you create a smoother booking experience? Reassure nervous travelers? Simplify the search process?

We’ve brought together some of the best-performing experiments from clients like Best Western, SuperShuttle, and many others in our latest ebook.

Get inspired with these successful use cases to create a UX that is nothing but smooth sailing.