Conversion rate optimization has become a key practice for any e-commerce, media or lead generation website. Among CRO’s most frequently used techniques is A/B Testing.
Relatively simple to put in place and data-driven, A/B testing is an excellent way for marketers to continuously improve their on-site conversion rates – and therefore make more revenue from the same amount of traffic.
What you’ll learn
- How A/B Testing fits into Conversion Rate Optimization
- Advantages and challenges to A/B Testing
- How to successfully implement an experimentation strategy