EBOOK

A/B Testing 101

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Introduction

Conversion rate optimization has become a key practice for any e-commerce, media or lead generation website. Among CRO’s most frequently used techniques is A/B Testing.

Challenge

Relatively simple to put in place and data-driven, A/B testing is an excellent way for marketers to continuously improve their on-site conversion rates – and therefore make more revenue from the same amount of traffic.

What you’ll learn

  • How A/B Testing fits into Conversion Rate Optimization
  • Advantages and challenges to A/B Testing
  • How to successfully implement an experimentation strategy
The purpose of this ebook is to act as an aid to mastering A/B testing methodologies. Teams will find practical advice about integrating A/B testing into their conversion optimization strategy. What can we expect from it? How can we benefit from it? What are the pitfalls to avoid and what is best practice for achieving good results?