Psychological research has proven unconscious processes power more of our decision-making than we ever thought before. This has huge implications for conversion rate optimization.
In this e-book, get insights from consumer psychologist Bart Schutz on how to use psychological principles to increase online conversions:
• Understand the dual-processing nature of the human brain, also known as System 1 and System 2
• See how conversion rate optimization specialists apply this knowledge in concrete use cases to increase online conversions
• Learn how the unconscious determines many of our actions and decisions, and can be used to influence consumer behaviorÂ
