Scratching the Surface of Consumer Behavior

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Psychological research has proven unconscious processes power more of our decision-making than we ever thought before. This has huge implications for conversion rate optimization.

In this e-book, get insights from consumer psychologist Bart Schutz on how to use psychological principles to increase online conversions:

• Understand the dual-processing nature of the human brain, also known as System 1 and System 2

• See how conversion rate optimization specialists apply this knowledge in concrete use cases to increase online conversions

• Learn how the unconscious determines many of our actions and decisions, and can be used to influence consumer behavior 

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