EBOOK

Elevating the Digital Customer Experience

Our latest ebook features insights from CX experts on everything from how to lay the groundwork for experimentation to best practices for incorporating AI into your strategy.

Chapter 1:
Foundations

Chapter one brings us back to basics, in case you need a refresher on where to start when it comes to conversion optimization. Contributions from David Mannheim, Founder and Optimization Consultant, User Conversion and Anthony De Silva, Digital Consultant, REO.
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Chapter 2:
Building a CRO Team

Chapter two walks the reader through how to structure - or restructure - their Conversion Rate Optimization team, with insights from Manual Da Costa, founder of Effective Experiments, and other CRO experts.
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Chapter 3:
Personalization

Website personalization and experimentation go hand in hand. Chapter three will take a look at how to integrate personalization into your CRO strategy, including how to build segments based on the psychology of your website visitors.
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Chapter 4:
CRO and Psychology

Behavioral science experts from Online Dialogue walk the reader through how to ethically 'nudge' website visitors to convert in chapter four. For any CX professional, understanding the role psychology plays in visitors' behavior is key.
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Chapter 5:
Experimentation for Product Teams

The customer experience spans digital assets that belong in the scope of marketing and product teams alike. Chapter five introduces the reader to the issues involved in continuous optimization from a product team's perspective, with insights from AB Tasty's VP Product, Jean-Yves Simon.
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Chapter 6:
AI and Experimentation

In chapter 6, Jessica Crowter-Jones from Havas Media Group explains how to integrate artificial intelligence into your conversion optimization strategy. Alix de Sagazan, AB Tasty's CEO, provides a contribution about how AB Tasty integrates AI into the AB Tasty platform, all while keeping it 'human-centric'.
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Meet our authors

David Mannheim

Founder and Optimization Consultant, User Conversion

Anthony De Silva

Digital Consultant, REO

Alix de Sagazan

CEO of AB Tasty

Kevin Becker

Co-founder of Dotaki

Insights from Customer Experience experts

Hamish Bones

Senior Business Development Manager at AB Tasty

Bart Schutz

Chief Psychology Officer, Online Dialogue

Jean-Yves Simon

VP Product at AB Tasty

Jessica Crowter-Jones

Senior CRO Consultant at Havas Media Group London