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Fashion Forward: Building the Customer Experiences of Today and Tomorrow

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Introduction

Fashion brands have immense opportunities to create truly exceptional customer experiences. They also have unique challenges to face, including the impact of the coronavirus pandemic that will surely continue to ripple outwards during the coming months, and potentially years.

Challenge

What trends and shifts should fashion brands be aware of? What has the impact of this changing consumer landscape been like for digital and brick-and-mortar brands alike? How can fashion houses anticipate what’s coming around the corner and help future-proof the customer experiences they deliver?

In this industry report, you’ll learn

  • What leading thought-leaders are saying about fashion trends and CX
  • How AB Tasty helps fashion clients deliver revenue-generating experiences
  • How AI, psychographics and ‘digital fashion’ are shaping the future
“Social distancing has highlighted the importance of digital channels more than ever and lockdowns have elevated digital as an urgent priority across the entire value chain but, unless companies scale up and strengthen their digital capabilities in the recovery phase of the crisis, they will suffer in the longer term. Consumers will continue to demand more in this space and brands must act fast to deliver.”  
 
– McKinsey’s State of Fashion 2020 Coronavirus Update Report