Omnichannel isn’t a buzzword anymore: it’s the mode of our modern day. Consumers are interacting with brands across multiple devices and physical touchpoints and expect a high level of ease and fluidity in doing so. Smartphones’ mobility and constant connectivity have played a large role in this shift—making digital an on-demand and in-the-moment resource.
This e-book is our “Smartphone Survival Guide,” an analysis of how consumers interact with brands on mobile web pages and how businesses can optimize these pages to increase conversions.
