Perfecting Personalization: How to Hone your Website Personalization Strategy Using A/B Testing

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Marketers already know the UX and conversion rate benefits of A/B testing – but did you know it can be just as handy for optimizing your website personalization campaigns?

Check out our latest (agnostic) ebook for insider tips, industry stats, internal how-to guides and client examples about creating effective personalized experiences for your website visitors.