E-BOOK

Perfecting Personalization: How to Hone your Website Personalization Strategy Using A/B Testing

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Marketers already know the UX and conversion rate benefits of A/B testing – but did you know it can be just as handy for optimizing your website personalization campaigns?

Check out our latest (agnostic) e-book for insider tips, industry stats, internal how-to guides and client examples about creating effective personalized experiences for your website visitors.

Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster.
  • Feature flags
  • Progressive rollout
    KPI triggered rollbacks
  • Server-side experimentation
  • Server-side personalization
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
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