Perfecting Personalization: How to Hone your Website Personalization Strategy Using A/B Testing

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Marketers already know the UX and conversion rate benefits of A/B testing – but did you know it can be just as handy for optimizing your website personalization campaigns?

Check out our latest (agnostic) e-book for insider tips, industry stats, internal how-to guides and client examples about creating effective personalized experiences for your website visitors.

Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster.
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
click-through rate
conversion rate
average order value
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