Demystifying A/B Testing Statistics

Download your copy

Effective A/B testing relies on a few things: good test ideas, sufficient traffic, a clear roadmap, a reliable testing tool, etc. One of the integral aspects of A/B testing that often gets overlooked is the statistical method that powers the testing platform.

In our view, that’s a shame, since statistical analysis is at the heart of an A/B (or multivariate, split page, multi-page…) testing strategy.

That’s why we’ve written the e-book, Demystifying A/B Testing Statistics.

Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster.
Trusted by
Request a demo
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
click-through rate
conversion rate
average order value
Trusted by
Request a demo