The Essential Test Idea-Finding Formula

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On average, only 2 out of 10 tests have a significant impact on conversion rates. What makes a test neutral, you ask?

The optimization idea wasn’t relevant to begin with.

That’s why we put our heads together to bring you the essential test idea-finding formula: a three-pronged methodology for finding website optimization ideas that actually lead to results.

Download the e-book for:

  • Real-life client examples (plus results)
  • Where to look for effective CRO test ideas
  • Tips and tricks from our expert CSM team


Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster.
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
click-through rate
conversion rate
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