Generative AI is now creating a massive shift in how online buyers discover and compare products. That’s why we’ve put together a roadmap to help you understand the 2026 consumer in our e-book, The Spontaneous Shift: Consumer E-Commerce Trends for 2025. For e-commerce and travel brands this represents a real paradigm shift in how digital marketing works; one they will need to adapt to, and fast, if they want to survive.

Meet your customer’s new shopping assistant

While Google search is still the dominant force in discovery, our research shows that other channels are rapidly gaining ground. And the fastest growing channel of all is Generative AI (like ChatGPT, Google’s Gemini, or Claude from Anthropic). Use of Gen AI tools by online shoppers in the discovery phase has grown 75% in just the last year, rising from 8% in 2025 to 18% as it quickly moves from a novelty to a utility.

But while more people are choosing to use AI, the level of uptake differs across generations. Perhaps not surprisingly, younger shoppers are more comfortable using AI tools to find what they need. 32% of Gen Z now say that they find AI helpful in their online buying journey. Millennials are not far behind, with 30% of them seeing AI as a helpful assistant, but this number falls to 13% of Baby Boomers.

Question everything about search

What’s clear is that the online behavior of consumers is changing and at pace. Younger generations especially are no longer content with scrolling through a list of blue links. Instead, they’re asking questions – and expecting answers. They aren’t just typing keywords like “red sneakers” into their browser; they’re giving AI prompts, like “Find me a pair of red sneakers that look cool and are under $80.”

This is a profound shift and one that has big implications for e-commerce and travel brands. Firstly, it means consumers no longer need to visit multiple websites to compare different products and services. They can do all of that and more by simply asking questions to an AI interface: “Is this sustainable?” “Will this work for my specific use case?” “How does this compare to their competitor’s offer?” The transaction is quickly becoming a conversation.

What this signals is a move away from carefully crafted product detail pages (PDPs) and towards much more dynamic interactions. If your brand can’t answer these questions in the conversational spaces where they’re being asked, either an on-site AI chatbot or a third-party platform, you’re effectively invisible. You don’t exist in an online consumer’s decision-making loop.

The new frontier of optimization

That in turn presents brands with a unique challenge. When online buyers perform a Google search or search directly on your website, you can see their query. But when they ask a question to a third-party AI platform, that happens inside a metaphorical “black box”. You can’t see what question they asked, and you can’t (currently) buy an ad to influence it.

This “invisible intent” requires a new kind of optimization. Because you’re no longer just writing for humans or typical SEO algorithms; you’re also writing for the Large Language Models (LLMs) of Generative AI. Fortunately, the core SEO principles of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) can still provide brands with a competitive edge.

This is because LLMs are designed to recommend what they interpret as being the most credible answer, not just the one with the most (or best) keywords. If you want GenAI to recommend your products or services, you’ll have to give it proof that your brand is the authority.

To stay visible in this conversational future, that means your content strategy needs to move from volume to value. And if LLMs are to place any trust in your user reviews, they’ll need to be authentic. You also need to ensure that product data is structured with schema markup so it can be “read” by these new gatekeepers. It needs to be rich enough to answer the nuanced questions of online shoppers, not just fill a spec sheet.

Changing the face of travel

Human interaction has always been at the heart of the travel industry. And travelers have traditionally been happy to receive personalized recommendations or resolve any issues they might have by speaking with a real person. But this change in online buyer behavior from keyword search to asking questions of GenAI means the travel sector is perhaps even more exposed than most to this disruption. 

Our research shows that 36% of travelers have now used AI-powered tools, chatbots, or virtual assistants to book travel or solve issues and found them helpful. Another 32% haven’t tried using these yet but are open to doing so. Again, Gen Z are the most open to AI, with 49% saying they have used AI tools and found them helpful when booking travel. And while this figure is 41% for Millennials, it falls to 21% of Baby Boomers.

Focus on quality

This is good news for travel brands looking to embrace on-site AI chatbots to help visitors plan travel. But at the same time, there’s also nothing to stop those same online buyers from doing that on a third-party platform. A prompt like “Plan a 5-day family-friendly trip to Lisbon in May, staying near the city center with a budget of $2000,” can generate a complete itinerary with flight suggestions, hotel options, and activity booking links. All without visitors ever going near a brand’s website.

That means there’s a real possibility for travel brands of being reduced to a single item in an AI-generated plan. And if they lose the ability to showcase a unique brand experience on their website, travel companies like hotels and airlines risk being compared merely on price and basic features alone. Loyalty programs and creating exceptional customer experiences are likely to be more important than ever.

Travel is also time sensitive. A third-party AI platform is unlikely to recommend a hotel or a flight if it can’t access real-time availability, accurate pricing, and clear policies. This requires travel companies to be laser-focused on the quality and accessibility of their data. Again, the best way to ensure that GenAI recommends your brand to online buyers is to have rich, well-structured information that is instantly available.

Conclusion

The world of e-commerce and online travel is undergoing a real paradigm shift in how online buyers discover and compare products. And the rules are still changing in real-time. Ensuring that your data is as authoritative as possible and easily accessible to GenAI is currently your best bet to remain visible in this new environment. The only viable way to do this is to build a culture of continuous experimentation; testing, learning, and iterating towards your “better”.

Takeaways for e-commerce and travel brands

• Test your GenAI visibility: Go to ChatGPT or Gemini and ask questions about your product category. If your brand doesn’t show up, you have an optimization gap to fill.
• Develop AI-friendly product data structure: Implementing comprehensive schema markup across your site is no longer optional, it’s the price of entry.
• Create AI-friendly content: Develop clear, factual, easily digestible content that directly answers questions your customers might have. This makes it much more likely that it will be used by an LLM.
• Track GenAI adoption monthly: Monitor the amount of traffic to your website coming from third-party Gen AI tools and how this affects sales.

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Personalization has long been a goal for brands looking to create more relevant and engaging experiences. Traditionally, this has meant using static rules and segments – showing different content to new visitors, returning customers, or VIP shoppers.

While this approach has value, it often falls short when customer needs and interests change quickly.

Why Real-Time Personalization Matters More Than Ever

Today’s customers are unpredictable. They jump between devices, change their minds mid-session, and expect brands to keep up. It’s very common for shoppers to change their intent during a single visit.

For example: a user who starts out searching for a small purse for everyday fashion [category: bag] might begin looking for black sunglasses for an upcoming beach trip [category: accessories] – all in one session. Real-time personalization adapts to user needs in the moment.

Traditional personalization is based on fixed segments and rules.

It can’t keep up with rapid shifts in customer needs and preferences. Traditional personalization treats users the same way throughout their visit, missing crucial signals and opportunities to engage.

The Challenge: Static Personalization’s Limits

Most brands have invested in standard personalization. It’s a great foundation, using segments like “new visitor” or “VIP” to tailor experiences. But static rules are slow to react. They’re built on who a customer was, not who they are right now or how they are behaving.

The result? Missed chances to upsell, cross-sell, or simply delight your customers with relevant content. In a world where attention spans are short and competition is fierce, that’s a risk brands can’t afford.

The Solution: Real-Time Personalization with AdaptiveCX

Real-time personalization is about responding to customer intent as it happens. Instead of relying solely on historical data or static segments, real-time solutions monitor user actions (clicks, searches, time spent on pages) and adjust the experience instantly.

So, how can brands personalize in real time in 2026? The answer lies in solutions like AdaptiveCX – technology designed to sense, interpret, and respond to customer intent as it happens. Adopting real-time personalization doesn’t mean abandoning what works. Think of it as evolving your strategy – layering real-time capabilities on top of your existing efforts.

Here’s what real-time personalization looks like:

• Continuous monitoring: Every interaction is tracked as it happens.
• Intent recognition: The system identifies when a user’s interests or goals change, even within a single session.
• Instant updates: Content, offers, and recommendations are refreshed on the fly to match the user’s current intent.

Example:
Let’s say there’s a user who has a typically of using one brand to rent a car for business travels and now this user wants to use the same brand to explore family vacation rental options. With real-time personalization, the website immediately shifts to highlight family-friendly deals and relevant upsells, ensuring the experience stays relevant throughout the session.

How to Personalize in Real Time in 2026

1. Use behavioral data: Go beyond static segments by analyzing real-time actions – what users are clicking, searching, and viewing right now.
2. Integrate across channels: Ensure your personalization engine works seamlessly on your website, mobile app, email, and even in-store.
3. Prioritize intent: Focus on what users are doing in the moment, not just who they are or what they did in the past.
4. Test and refine: Continuously experiment with different approaches to see what drives the best results.
5. Respect privacy: Be transparent about how you use data and give users control over their personalization preferences.

The Impact of Real-Time Personalization

Brands that implement real-time personalization see clear benefits:

• Higher engagement and conversion rates
• Increased customer satisfaction and loyalty
• More effective upselling and cross-selling
• A stronger competitive position

Moving Forward

Personalization in 2026 is about more than just knowing your customers. It’s about understanding and responding to what they want in the moment. Real-time personalization helps brands stay relevant, capture more opportunities, and deliver experiences that truly resonate.

Ready to see how real-time personalization can work for you? Explore our resources, request a demo, or connect with our team to learn more about AdaptiveCX and how it can help you deliver what your customers want, instantly.

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An experience that starts with turbulence won’t sell a smooth flight. The journey begins on your screen, not the runway. Long before the boarding call, before the stress of the security line, and before a passenger ever experiences the comfort of their seat, they experience your website. That digital interaction is the true start of their journey with you, and your first opportunity to impress your brand ethos upon them.

For the modern traveler, a clunky, confusing website isn’t just an inconvenience; it’s a red flag. It creates friction and anxiety at a time when they are looking for reassurance and ease. The experience you provide online must be a direct reflection of the seamless, efficient, and hospitable service you provide in the air.

By thinking holistically about the digital experience, and optimizing your website to match user expectations, you can turn a stressful process into a smooth takeoff, converting browsers into loyal passengers. 

Your brand experience begins before the runway

The core challenge for any airline is to translate the feeling of a well-serviced flight into a digital format. When a passenger is onboard, your team is trained to anticipate needs, offer comfort, and provide clear information. Your website must be held to the same high standard. Every page, every button, and every form is a touchpoint that either builds confidence or creates doubt.

Think of your homepage as your virtual gate agent, welcoming travelers and guiding them effortlessly to where they need to go. Is the booking engine intuitive? Is information about baggage fees easy to find? Can a passenger change their seat without a headache? These aren’t just usability questions; they’re brand questions. A frictionless digital experience tells your passengers that you value their time and are committed to making their entire journey, from booking to landing, a positive one.

Business or pleasure? Crafting journeys for the ‘why’

Not every passenger arrives on your website with the same mission. A business traveler flying to a conference has a vastly different intent than a family planning their summer holiday. The first needs efficiency and directness; the second is looking for inspiration and value. A one-size-fits-all website serves neither of them well.

The power of tailoring the journey can be seen in the work we did with Evolve Vacation Rental. They recognized that a user arriving from a high-intent Google search (“how to rent my vacation home”) was ready for a different conversation than a user who clicked a brand-aware ad on Facebook. Working with us, they tailored their landing pages to match that intent, and spoke to each user’s specific needs.

Airlines can apply the exact same logic. A visitor searching for a specific flight route and date is on a mission. Their journey should be streamlined, with clear calls-to-action for booking and relevant upsells like seat upgrades or lounge access. In contrast, a visitor arriving from a broad search like “flights to Spain” is in a discovery phase. Their landing page should be rich with inspirational content: fare sales, destination guides, or travel ideas. By segmenting your audience by their ‘why,’ you can create a more relevant and effective journey for everyone.

Make self-service a first-class experience

Flying comes with a checklist of necessary tasks: booking, checking in, amending details, and adding extras. The more of these actions a passenger can complete themselves, quickly and easily, the less stressful their experience will be. Your goal should be to make your website’s self-service functionality a first-class experience.

This often comes down to simple, intuitive design. The travel agency Iberojet, for example, questioned whether the tabs on their homepage were in the most logical order for their users. By running a test and switching the order of their “Holiday Packages” and “Travel Circuits” tabs to better reflect user behavior, they increased clicks on the “Search” button by a huge 25%.

Similarly, consider the lesson from SuperShuttle, who found that their social media icons weren’t getting much engagement. By redesigning their footer to make the icons more prominent, they saw a massive increase in traffic to their social pages. Sometimes it really is as simple as making things clearer.

 For airlines, the takeaway is clear: make your primary calls-to-action for essential tasks like “Check-In Online” or “Manage My Booking” unmissable.

Turn loyalty from a program into a perk

For many passengers, the true value of an airline loyalty program isn’t just about accumulating miles for a future trip. It’s about the immediate, friction-reducing perks that make the travel day smoother: priority boarding, preferred seat selection, or an extra baggage allowance. The challenge is that the sign-up process itself can often feel like a point of friction.

To encourage sign-ups, the process needs to be as seamless as possible. The travel company OUI.sncf wanted to increase account creations and realized that the traditional sign-up form was a barrier. By running a test and adding a social login option via Facebook, they made the process significantly easier. The result was an 18% increase in account creations and a 9% lift in transactions from logged-in users.

Once a passenger has an account, the real value emerges. By securely saving key details like passport numbers, frequent flyer information, and meal preferences, you can transform a ten-minute booking process into a two-minute one. This is how loyalty moves from being an abstract program to a tangible, valuable perk that passengers appreciate every time they fly.

From lost connection to brand connection

Even on the best-designed websites, users can sometimes get stuck. A complex fare rule, a confusing payment page, or a simple user error can lead to frustration and an abandoned booking. The most forward-thinking airlines anticipate these moments and have a plan to turn that potential friction into a positive brand interaction.

We saw this principle play out perfectly with travel agency Havas Voyages. Their team implemented a smart strategy using exit-intent technology. When the site detected a user was about to leave a page, it didn’t just let them go. It proactively triggered a pop-up that offered an appointment with a human travel planner at the nearest physical agency. They saved the lead by offering a different path forward.

For an airline, this principle can be modernized with live chat or AI-powered chatbots. Imagine a user hesitating on the payment page. A small chatbot window could appear, asking, “Having trouble? I can help with common questions about payment or baggage.” This automated, helpful intervention can solve problems instantly. For more complex issues, the chatbot can escalate the conversation to a live agent. This transforms a moment of potential failure into an opportunity to provide excellent, real-time customer service, reinforcing your brand’s commitment to a stress-free journey.

Curious about how your website can be better optimized for people? We’re here to help you build up brave ideas into brilliant results. Let’s talk about what you want to achieve.

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We’re continuously improving Feature Experimentation & Rollouts (FE&R) to make your experience smoother, faster, and more reliable. Here are the latest updates now available:

Data Explorer: Now available in FE&R

The Data Explorer, already available for Web Experimentation, is now accessible in Feature Experimentation & Rollouts. You can now explore and export your server-side data directly from the platform, without relying on external or technical tools like Postman.

With FE&R Data Explorer, you can:

• Query and export metrics (conversion rate, revenue, custom goals, NPS, action counts, etc.)
• Access and export raw hits (SDK events, API calls)
• Apply filters and dimensions (campaign, environment, feature, user properties, time range, etc.)
• Define custom date ranges and result limits
• Generate API payloads directly from the UI

This feature was one of the most requested improvements by our clients. It increases transparency, improves trust in data collection, and brings stronger consistency between client-side and server-side capabilities within One Platform.

👉 Access Data Explorer directly from your FE&R interface.

Live Hits: Real-Time QA for Server-Side

When implementing or debugging a campaign, waiting for aggregated reports can slow you down. With Live Hits, you can now visualize incoming SDK events in real time and instantly verify that your implementation is working as expected.

No more guesswork. No more waiting.

Live Hits significantly improves QA workflows and reduces implementation friction for technical teams.

You can quickly confirm:

• That events are properly triggered
• That traffic is correctly allocated
• That variations are being served as expected

👉 Access in Reporting → Button next to the filter.

Server-Side Reporting: Evolution

AND / OR filter operators

You can now switch between AND / OR operators for multiple values within the same filter type.

This gives you much more flexibility when segmenting your data and running deeper analysis directly inside your reports.

More precise segmentation means more accurate insights.

RevenueIQ*: now available for Server-Side 💰

*RevenueIQ is AB Tasty’s patented statistical engine that transforms experiment results into clear, reliable revenue projections — helping teams move from CRO to true Revenue Optimization by confidently quantifying uplift and ROI for every variation.

RevenueIQ, already available and widely adopted on client-side experimentation, is now live for server-side reports.

You can now project the financial impact of your experiments directly from your server-side reporting.

Available in any report with a transaction goal under the “Revenue stats” tab, RevenueIQ provides:

• Uplift per visitor: estimated revenue increase per visitor once deployed
• Uplift per month: projected monthly revenue impact
• Confidence intervals: lower, median, and upper revenue scenarios
• Revenue chances to win: probability that the variation will increase revenue

This means clearer decisions, fewer inconclusive experiments, and a direct view of real business impact.

You can confidently quantify and share the ROI of every server-side experiment.

Conclusion

These latest enhancements to Feature Experimentation & Rollouts are designed to empower your teams with greater transparency, flexibility, and actionable insights. With real-time data access, advanced reporting options, and robust revenue projections, you can confidently optimize your experiments and drive measurable business impact.

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If you’ve ever opened your company’s experimentation dashboard and felt overwhelmed by the sheer number of campaigns, you’re not alone. As businesses grow, so do the number of teams, projects, and experiments running at any given time. Suddenly, what started as a handful of tests can turn into a maze of overlapping campaigns, making it tough to find what you need. 

That’s where Folders & Buckets come in. These two simple features can make a world of difference in how you manage, secure, and scale your experimentation efforts. Here’s how they work, why they matter, and some tips for getting the most out of them.

Too Many Experiments, Not Enough Organization

Picture this: your marketing, product, and development teams are all running their own experiments. Maybe you’ve got a few hundred campaigns live, or maybe it’s closer to a thousand. Either way, it’s easy for things to get messy. Important tests get buried, people accidentally edit the wrong campaign, and sometimes experiments even overlap – skewing your results or causing confusion.

This isn’t just a headache for your data team. It can slow down your whole organization and make it harder to get clear, actionable insights.

Folders: Your Experiment Filing Cabinet

Folders are exactly what they sound like: a way to group and organize your experiments in a way that makes sense for your business. But they’re much more than just a visual aid – they’re a powerful tool for access control and workflow management.

How Folders Work

• Custom Organization: Structure folders by team (e.g., Marketing, Product), by project or sprint, by product line, or even by page type (e.g., Homepage, Checkout). The choice is yours.
• Granular Permissions: Assign users to specific folders with different roles – viewer, editor, or admin. By default, new users see nothing until they’re granted access, minimizing risk and keeping sensitive experiments secure.
• Flexible Access: Users can be given access to multiple folders, with different roles in each. This is perfect for organizations where people wear multiple hats or collaborate across teams.

Why Folders Matter

• Clarity: Users see only the experiments relevant to them, reducing clutter and confusion.
• Security: Sensitive or high-impact experiments are visible only to authorized users.
• Agility: As teams grow or projects shift, folders and permissions can be reorganized on the fly – no need to start from scratch.

Pro Tip: Many organizations use folders to mirror their internal structure, but you can also get creative – organize by campaign type, business objective, or even experiment status.

Buckets: Keeping Experiments in Their Own Lanes

While folders help you organize and control access, Buckets (sometimes called “traffic repartition”) are all about managing how user traffic is allocated across experiments. Think of buckets as traffic lanes on a highway – each experiment gets its own lane, so there’s no risk of collisions.

How Buckets Work

• Traffic Allocation: By default, you can create up to 10 buckets, each representing 10% of your total user traffic. Assign experiments to specific buckets to ensure they don’t overlap.
• Mutual Exclusivity: Experiments in different buckets never see the same users, so results are clean and reliable.
• Planned Flexibility: While the default is 10 buckets, future updates will allow you to customize the number of buckets and the percentage of traffic allocated to each.

Why Buckets Matter

• No Overlap: Run multiple experiments at the same time – on the same page or feature – without worrying about interference.
• Reliable Results: By keeping experiments mutually exclusive, you avoid skewed data and can trust your insights.
• Enterprise-Ready: Especially valuable for organizations with multiple teams running simultaneous experiments.

Why This Matters for Your Team

Folders & Buckets aren’t just “nice-to-have” features – they’re essential for any organization looking to scale experimentation without losing control. They help you:

• Stay organized as your program grows.
• Keep sensitive experiments secure and compliant.
• Empower teams to work independently without stepping on each other’s toes.
• Deliver reliable, actionable insights by preventing experiment overlap.

As digital experimentation becomes a core business function, tools like Folders & Buckets are what separate the leaders from the laggards.

Ready to Get Organized?

If you’re struggling with a cluttered experimentation environment or worried about experiment overlap, it’s time to explore what Folders & Buckets can do for you. Customer Success Manager for more information, and see how easy it is to bring order – and results – to your experimentation program.

Experiment boldly. Organize smartly. Grow faster.

Want to learn more? Check out our documentation (folders/buckets) or contact us for a personalized demo.

FAQs about experimentation organization

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Your search bar is the fastest path to conversion. Yet for too long, site search solutions have been frustrating: complex, rigid, and disconnected from what e-commerce and product teams actually need to do their jobs.

Even customers using the most expensive search solutions told us they were dissatisfied. The tools were too complex, built for developers instead of business teams, and required painful manual work to sync marketing campaigns across their site.

We heard you. Loud and clear.

So we rebuilt Site Search from the ground up. The revamped AB Tasty Site Search is now available—designed to drive revenue, empower your teams, and integrate seamlessly into your workflow.

Semantic Search That Understands Intent

The biggest transformation? We’ve eliminated the endless synonym nightmare.

Traditional search engines rely on keyword matches. If a customer searches for “running shoes” but your product catalog says “athletic footwear,” you lose the sale. Fixing this meant maintaining massive synonym lists that were tedious to build and impossible to keep current.

AB Tasty Search uses a hybrid engine that blends keyword matching with semantic AI. The system understands the meaning behind queries, not just the exact words typed.

The impact:

• Zero “No Results” dead ends: Semantic AI delivers relevant results even when users misspell, use natural language, or describe products contextually
• No manual synonym maintenance: The system handles variations automatically
• Real revenue gains: Early clients report a +11.6% increase in transactions and a +6.9% lift in add-to-cart rates
• Understanding of user needs: We leverage AI to understand user queries without requiring a complex setup.

Built for Business Teams, Not Just Developers

We know the pain of being bottlenecked by engineering resources. Need to spotlight a product for a campaign? Waiting days (or weeks) for dev time kills momentum.

The new AB Tasty Search puts control where it belongs: in the hands of merchandisers and marketing teams.

We provide intuitive low-code/no-code tools that enable rapid iteration without developer dependency. This agility is delivered through two key mechanisms:

1. Widget-based deployment: You can deploy the search functionality quickly using a simple widget that adds an overlay when a user clicks the search bar. This widget-based deployment allows you to challenge your existing solution in days, not months, enabling faster time to value.
2. Intuitive merchandising controls: Merchandisers can optimize ranking, spotlight key products, and tailor results to user behavior. You can easily boost or bury products based on any catalog attribute, set query-specific redirections, and make real-time product ranking adjustments.

The result? True autonomy and agility for non-technical teams.

The Strategic Advantage: A Unified Platform for Discovery

Here’s where it gets really powerful: the revamped Search isn’t a standalone tool. It’s part of your complete optimization platform.

Search, Recommendations, and Merchandising now share the same rules, the same interface, and the same data. That marketing campaign you’re launching? Apply your merchandising logic once, and it works consistently across product discovery, search results, and recommendation widgets.

Why buy Search alongside Recommendations & Merchandising?

• Consistency across channels: Same rules across Search, Merchandising, and Recommendations – no more manual syncing.
• Personalization: Leverage your unified customer data to tailor search results by user type and behavior.
• Simplified implementation, stack, and cost: One vendor, one dashboard, one connection to your catalog, and one source of truth for all your optimization activities.

This unified approach allows you to deploy product discovery as a global strategy, challenge it with unified KPIs and a dashboard, and optimize holistically.

What’s Next? Conversational Discovery

The search bar is evolving, and so is AB Tasty. We are already looking beyond traditional search to deliver a truly multi-modal experience that blends conversational, discovery, and keyword search into one seamless journey.

And with our approach to personalization, every search result can be personalized in real time based on user behavior, preferences, and context—delivering the right products to the right people at exactly the right moment. Read more about AdaptiveCX here.

Our upcoming Shopping Assistant will bring an AI-powered chat interface to your site through the same easy widget deployment. Natural language conversations will guide shoppers to the right products, increasing conversion while reducing returns.

Get Started with AB Tasty Site Search

The revamped AB Tasty Search module is generally available, ready to replace basic native search solutions (like Shopify or Salesforce) or replace your complex, developer-dependent tools.

If you are looking to eliminate “no results” experiences, empower your merchandising teams, and unify your product discovery strategy under one intelligent platform, the time to explore the new AB Tasty Search is now.

Talk to your AB Tasty representative to start testing the new Search module today. The best way to know if it works for you? Test it.

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