A hero image is a large banner that appears at the top of a web page. It usually takes up the full width of the screen, is under the navigation bar, and represents (or is somehow relevant to) the company/product in a visually appealing way.
A company’s ‘About Us’ page is one of its most important. Yes this crucial digital asset doesn’t get nearly the attention it deserves.
Statistical significance is a widely-used concept in statistical hypothesis testing. It indicates the probability that the difference or observed relationship between a variation and a control isn’t due to chance.
While we live in an era of digital marketing, the significance of word of mouth can never be denied or overlooked. But how can digital marketing be linked to word of mouth? Well, have you ever heard of the term ‘online reviews’? I’m sure you have, thus showing how word of mouth and online reviews...
Even though hypothesis tests are meant to be reliable, there are two types of errors that can occur. These errors are known as type 1 and type 2 errors. Learn more.
Chris Goward, founder and CEO of WiderFunnel, talk about CRO, the future of digital marketing, and why we should all be following Silicon Valley’s lead.
When shopping online, do you ever get this nagging feeling, a little hesitation before you click ‘buy’? That’s called ‘purchasing anxiety’, and it’s a big e-commerce concern. This article takes a look at what lies behind ‘purchasing anxiety’.
With the latest Google Tag Manager release (September 28, 2016), new tags templates are launched as part of the Google … Read more
Selling to a business isn’t drastically different from selling to a consumer. They’re both people after all. The big difference … Read more
This is my personal response to a study done by ConversionXL. Rémi Aubert, CEO at AB Tasty. Context On May 18th, … Read more
AB Tasty’s note: this is a guest post by William Sarto, marketer and content specialist at GoHunters. The key to success in … Read more
Editor’s note: This is a guest post by Rick Riddle. By 2015, 65% of American adults owned a smartphone. And … Read more
A first impression can be lasting, so a website home page, where lots of customers have their very first contact with a … Read more
How exactly can you optimize your conversions with A/B Testing? Learn lessons from companies that have emerged as shining examples of A/B testing genius.
AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more
In 2014, retail e-commerce sales during the Christmas holiday season accounted for23.4% of total annual retail e-commerce revenue and 50% … Read more
In western countries, freedom is said to be synonymous with welfare. When it comes to purchasing, freedom of choice is … Read more
With all the data being collected from cross-channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer behavior. … Read more
Editor’s note: This a guest post by Clarissa Amaral who is responsible for conversion optimization at Paymill. Ever since the introduction of … Read more
20 beautiful yet effective templates which will help you build the perfect optimized landing page for lead generation.
What is the first optimization to conduct on your website? Without a doubt it is to make sure your calls … Read more
AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more
The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more