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How to Rebrand Your Site Using Experimentation in 5 Easy Steps

AB Tasty

Jan 9, 2024

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How to Better Handle Collateral Effects of Experimentation: Dynamic Allocation vs Sequential Testing

Hubert Wassner

Dec 7, 2023

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Harmony or Dissonance: Decoding Data Divergence Between AB Tasty and Google Analytics

Julie Dumont

Nov 22, 2023

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6min read

Taking an Outcome-Driven Approach | Ruben de Boer

Rowan Haddad

Nov 7, 2023

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10min read

Overcoming the Challenges of Customer Experience Optimization (EXO): Strategies and Tips

AB Tasty

Nov 6, 2023

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How to Effectively Use Sequential Testing

Hubert Wassner

Oct 24, 2023

Article

4min read

Doing CRO at Scale? AB Tasty’s Testing Alerts Prevent Revenue Loss

Hubert Wassner

Oct 17, 2023

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8min read

Best Practice for Optimizing Mobile vs. Desktop Experiences

AB Tasty

Oct 13, 2023

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Inconclusive A/B Test Results – What’s Next?

Hubert Wassner

Oct 5, 2023

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Software Development Team Best Practices

Rowan Haddad

Sep 21, 2023