Omnichannel isn’t a buzzword anymore: it’s the mode of our modern day. Consumers are interacting with brands across multiple devices and physical touchpoints and expect a high level of ease and fluidity in doing so. Smartphones’ mobility and constant connectivity have played a large role in this shift—making digital an on-demand and in-the-moment resource.

This ebook is our "Smartphone Survival Guide," an analysis of how consumers interact with brands on mobile web pages and how businesses can optimize these pages to increase conversions.