5min read

The Future of Digital Personalization: EmotionsAI by AB Tasty

At AB Tasty, we understand the importance of personalization in reaching your audience. We also know that up to 80% of consumers are more likely to complete an online purchase with brands that offer personalized customer experiences.

We have worked extensively to enable businesses to dynamically customize website content, product recommendations and promotional offers based on individual user preferences, behavior and demographics.

However, website experiences have not lived up to customer expectations when it comes to feeling understood by brands. If brands can’t bring relevance to their audience, at the very least they should reduce frustration and negative emotions.

The role of emotions

Emotions have a big impact on the entire purchasing journey. Brands not only need to understand customer preferences, but they also need to understand the emotional impact behind each decision. People are not always rational when it comes to making buying decisions – and not all people react in the same way.

Emotions play a huge role in how we make our decisions. In fact, once we start to think of the customer journey as a succession of micro-decisions (e.g. clicking on a CTA is one of them), we can easily understand how important it is to serve a personalized experience depending on emotional profiles. 

What if you can understand your customers beyond the surface level? To make concrete data-driven decisions based on the abstract notion of emotional needs in order to connect with audiences like never before? To be equipped with more knowledge and data on your customers’ behaviors? To be able to use language to describe different shopper personalities? 

How can you optimize according to the distinct desires of each person?

The next step in digital personalization: AB Tasty’s EmotionsAI

Hundreds of behavioral patterns uncover your buyers’ emotional needs and train our EmotionsAI algorithm.

At AB Tasty, we love to push the boundaries of digital experiences which is why we are excited to launch our most recent acquisition. With EmotionsAI, you can experiment with unique, personalized messages for each visitor type, delve into data to understand their needs, conduct tests to identify effective messaging and construct personalized journeys targeting specific emotional needs.

Formerly known under the name Dotaki, this new technology is based on years of psychographic modeling, customer journey mapping and AI technology combined with real-time interactions on your site and device usage.

Brands are already using EmotionsAI and AB Tasty to:

  • Understand the emotional needs of audiences to bolster their Experience Optimization roadmap with effective messages, designs and CTAs that activate their visitors.
  • Have more winning variations by digging deeper into what works and for which type of personality with analytics.
  • Personalize campaigns by targeting based on emotional needs in the AB Tasty Audience Builder.

Customer Segmentation By Personality Type

EmotionsAI can help you understand what type of visitor is on your site. For instance, if they were classed as a “Competitive” visitor, they would react strongly to either social proof or labels that indicated previous sales or limited stock on products. If they were considered a “Safety” visitor – they would be looking for a clear, secure payment system, with easy reassurance along the way. Pragmatic visitors, who are looking for “immediacy” want the quickest route to order completion, with as few blocking points as possible.


Once you are able to classify visitors with EmotionsAI, you can then start using winning variations to address their specific needs.

You can instantly identify when a variation meets the emotional need of a portion of the audience. The impact on the test success rate is impressive: with EmotionsAI, it is possible to detect a significant impact on sales in 3 times more A/B tests. This opens the door to easily implement personalizations targeting visitors on the most relevant criterion: the emotional.

In addition, the emotional segments make it possible to identify which stages of the online journey do not respond well enough to the emotional needs of the audience and generate a shortfall. This gives you ideas for future tests, for example, adding a reassurance strip to a basket stage. A/B tests based on these emotional insights have a success rate twice as high as the average.

We have seen a massive increase in revenue from previous customers. More than 60% of test variations show a successful business impact compared to 10% without EmotionsAI. Additionally, personalization campaigns using EmotionsAI have driven revenue increases ranging from 5% to 10%.

Stay ahead of the curve with the next step in experience optimization by mastering emotional personalization with EmotionsAI. Let your audience be seen by incorporating learning algorithms to map customer behaviors for predictable buying profiles.

EmotionsAI is an AI-Powered Segmentation Tool by AB Tasty, allowing for better personalization and higher conversion rates.

Want to find out more? Get in touch with us today!

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4min read

AB Tasty Teams Up with Google Cloud

We are thrilled to announce that AB Tasty is now an official Google Cloud Partner, the next step in the strengthening of our partnership with Google.

With this partnership, our clients and partners can now benefit from the combination of AB Tasty’s powerful digital experience tools and Google’s secure and reliable platform.

Whether you are looking to engage and activate your clients or create resilient digital products that deliver exceptional customer experiences and strong business results, AB Tasty’s suite of products is now easier than ever to access. 

From experimentation to personalization, server-side testing, feature flags, search and product recommendations, our solutions are designed to help you achieve your goals and take your digital experiences further.

Google Cloud Marketplace

With AB Tasty available on the Google Cloud Marketplace (GCM), product and marketing teams can easily integrate AB Tasty’s digital experience tools into their existing Google Cloud vendor relationships, without the need for time-consuming vendor certification processes. 

The streamlined marketplace transactions and standardized terms also provide added peace of mind, requiring less involvement from legal and contracting teams, and enabling product teams to deploy AB Tasty solutions quickly and efficiently.

It also means businesses can be more flexible and agile if they want access to our experimentation tools to quickly set up accounts and contracts through Google. Businesses with an annual commitment to Google Cloud can easily incorporate AB Tasty solutions into their existing packages and quotes, while also gaining access to established vendor relationships with Google Cloud. 

Additionally, the partnership allows businesses to take advantage of Google Cloud’s flexible billing options, as GCM automatically breaks up annual commitments into monthly charges on their Google Cloud Platform (GCP) bill. This makes it easier for businesses to manage their digital marketing budgets and adjust them according to their needs. 

Finally, it enables businesses to count their AB Tasty departmental spend against their broader GCP Cloud infrastructure committed spend, helping them maximize their overall investment in Google Cloud. Partnering with Google Cloud and AB Tasty provides businesses with a more streamlined and cost-effective approach to digital marketing.

Our Strengthened Relationship with Google

Following the announcement of our integration with Google Analytics 4  (GA4) and AB Tasty being chosen at one of Google’s vendors of choice after the sunset of Google Optimize, this news takes our relationship with Google to new heights:

“As the first platform to integrate bi-directional synchronization with Google Analytics 4, and being one of the three partners highlighted by Google for the Optimize sunset, AB Tasty has established strong ties with the tech giant.” said Remi Aubert, CEO and Co-founder of AB Tasty. “Moreover, as one of the top Google Cloud partners and the largest digital native on the platform, AB Tasty is the ideal partner for navigating the Google Optimize sunset.

As AB Tasty continues to help clients improve each touchpoint of their customer experience journey, we’re pleased to cement our ties with Google so strongly. Our work with Google fuels the growth of our software for experimentation, personalization, recommendation and intelligent search. In an increasingly competitive market, this strategic alliance provides businesses with the competitive edge they need.

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