10 min read The Ethical Use of First-Party Data for Personalization AB Tasty December 21, 2022 Read more
6 min read Sample Ratio Mismatch: What Is It and How Does It Happen? Emily Healy November 28, 2022 Read more
7 min read Creating Emotional Connections With Customers Using Data Mary Kate Cash April 21, 2022 Read more
6 min read Using Experimentation Data to Uncover Customer Needs Mary Kate Cash April 7, 2022 Read more
5 min read Maximizing the Value of Customer Data Through Experimentation Mary Kate Cash March 24, 2022 Read more
4 min read A Data-Driven Approach to Customer-Centric Marketing Mary Kate Cash March 17, 2022 Read more
15 min read Bayesian vs. Frequentist: How AB Tasty Chose Our Statistical Model Hubert Wassner January 4, 2022 Read more
5 min read What Does a Data Scientist Think of Google Optimize? Hubert Wassner October 28, 2016 Read more