AB TASTY BLOG

Innovation

Introducing AB Tasty PULSAR

We recently took on the project of redesigning the AB Tasty platform – and today we’re excited to introduce AB Tasty … Read more

Server-Side Testing: Definition, Advantages and Examples

Here’s a quick recap for those of you who might still be wondering – just what is server-side testing? Read on for a definition, use...

Innovation

AB Tasty Wins Digital Innovation Prize

French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning...

Why ‘A Fresh Perspective’ Is Just What your Ecommerce Site Needs

In the ecommerce industry, the average conversion rate for purchases is between 2% and 3%. That means that at least … Read more

AB Tasty's CDN in China

AB Tasty CDN in China: Faster Content Delivery for APAC

AB Tasty is happy to announce that we acquired a Chinese ICP license on May 15, 2018, and are currently able to offer our clients...

Don't lose out conversions

Don’t Lose out on Conversions During your A/B Tests

Learn how dynamic traffic allocation algorithms can help you minimize loss of conversions during your website optimization campaigns.

Hook Your Audiences With Ready-To-Use Widgets

Personalizing the user journey allows for better engagement, higher conversion rates, and increased revenue – as well as a better … Read more

AB Tasty Awarded ‘French Tech Pass’ Fourth Year in a Row

AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This...

Improve the Speed of your Web Pages: Launch your Tests without jQuery

AB Tasty offers the lightest A/B testing tag on the market. By disabling jQuery, your pages can load 20% faster since the weight of the...

Client and Server-Side A/B Testing – The Best of Both Worlds!

We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read...

In Case You Missed It: AB Tasty’s Latest Announcements

If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was...

Take Back the Reins of your Marketing Campaigns with our New Template Library

AB Tasty announces its new template library, helping marketers get back in control of their website and create their own campaigns – no IT needed!

New Milestone

AB Tasty Reaches a New Milestone in Optimizing UX for Dynamic Websites

A/B testing and user experience personalization for dynamic sites using React JS, Angular.js, Ember.js or Vue.js

Optimizing your Website for Mobile Just Got a Whole Lot Easier

In this day and age, it’s all mobile everything. With over 60% of search traffic coming from mobile, it’s imperative … Read more

Editor Mobile First

Preview Your Mobile-first Campaigns with our New Responsive Editor

The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and...

E-commerce Data

E-commerce: Do you Have All the Data you Need to Get Started?

To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping...

Session Replay

Our Brand New Session Recording is Here

Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation,...

Product Updates

Track Single or Multiple Conversions

You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision,...

AB Tasty and Google Tag Manager

AB Tasty Natively Integrated in Google Tag Manager

With the latest Google Tag Manager release  (September 28, 2016), new tags templates are launched as part of the Google … Read more

Nirror Session Recording

AB Tasty Acquires Session Recording Tool Nirror

Leading A/B testing and user experience provider AB Tasty today announces the acquisition of session recording specialist Nirror. The acquisition … Read more

Safe Harbor struck down: no consequences for AB Tasty’s customers

AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more

Bayesian Statistic Suited to your for A/B Testing Needs!

AB Tasty’s mission is to make A/B test and content customisation accessible to as many people as possible. The feature that … Read more

Increase visibility call to action

Increase CTAs Visibility with Stick on Scroll Plugin

What is the first optimization to conduct on your website? Without a doubt it is to make sure your calls … Read more

Urgency and Scarcity in Marketing

Countdown Plugin to Play on Urgency

Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more

Reduce Shopping Cart Abandonment using AB Tasty Plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more

AB Tasty Introduces the First Open Plugin Platform for A/B Testing

AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more

AB Tasty VS. Google Content Experiments (part 2)

This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more

AB Tasty VS. Google Content Experiments (part 1)

This article arises from a question we were asked several times at the last trade fair we attended: why use … Read more

How to Efficiently A/B test with AB Tasty and KISSmetrics

AB Tasty is a web application to run A/B tests easily. It requires no technical background and little IT involvement. … Read more