AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This remarkable achievement solidifies AB Tasty’s position as a heavy-hitter in the tech world, both on a national and international scale
AB Tasty offers the lightest A/B testing tag on the market. By disabling jQuery, your pages can load 20% faster since the weight of the tag is significantly decreased.
We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read our article to see how.
What’s the current state of the human vs machine relationship in the Algorithmic Age? How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?
If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was announced
AB Tasty announces its new template library, helping marketers get back in control of their website and create their own campaigns – no IT needed!
A/B testing and user experience personalization for dynamic sites using React JS, Angular.js, Ember.js or Vue.js
In this day and age, it’s all mobile everything. With over 60% of search traffic coming from mobile, it’s imperative … Read more
The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.
To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.
Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…
You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.
With the latest Google Tag Manager release (September 28, 2016), new tags templates are launched as part of the Google … Read more
Leading A/B testing and user experience provider AB Tasty today announces the acquisition of session recording specialist Nirror. The acquisition … Read more
AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more
AB Tasty’s mission is to make A/B testing and content customisation accessible to as many people as possible. The feature … Read more
What is the first optimization to conduct on your website? Without a doubt it is to make sure your calls … Read more
Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more
AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more
AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more
This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more
This article arises from a question we were asked several times at the last E-marketing trade fair we attended: Why … Read more
AB Tasty is a web application to run A/B tests easily. It requires no technical background and little IT involvement. … Read more
