Innovation

AB Testing for React JS and Angular.js

AB Tasty Reaches a New Milestone in Optimizing UX for Dynamic Websites

A/B testing and user experience personalization for dynamic sites using React JS, Angular.js, Ember.js or Vue.js

Optimizing your website for mobile just got a whole lot easier

In this day and age, it’s all mobile everything. With over 60% of search traffic coming from mobile, it’s imperative … Read more

Editor Mobile First

Preview your mobile-first campaigns with our new responsive editor

The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.

E-commerce Goals

E-commerce: do you have all the data you need to get started?

To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.

Session Replay

Our brand new Session Recording feature is here 🚀

Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…

Product Updates

Track single or multiple conversions

You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.

AB Tasty now natively integrated in Google Tag Manager

With the latest Google Tag Manager release  (September 28, 2016), new tags templates are launched as part of the Google … Read more

Nirror Session Recording

AB Tasty acquires session recording tool Nirror

Leading A/B testing and user experience provider AB Tasty today announces the acquisition of session recording specialist Nirror. The acquisition … Read more

Safe Harbor struck down: no consequences for AB Tasty’s customers

AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more

Clever Stats: finally – statistics suited to your needs!

AB Tasty’s mission is to make A/B testing and content customisation accessible to as many people as possible. The feature … Read more

Optimise the visibility of your CTAs with the Stick on Scroll plugin

What is the first optimisation to conduct on your website? Without a doubt it is to make sure your action … Read more

Countdown plugin to play on urgency

Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more

Limit basket abandonment in your online shop using AB Tasty plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more

AB Tasty introduces the first open plugin platform for A/B testing

AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more

AB Tasty VS. Google Content Experiments (part 2)

This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more

AB Tasty VS. Google Content Experiments (part 1)

This article arises from a question we were asked several times at the last ‘salon Emarketing’ (an E-marketing trade fair) … Read more

How to efficiently A/B test with AB Tasty and KISSmetrics?

AB Tasty is a web application to run A/B tests easily. It requires no technical background and little IT involvement. … Read more

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