Our new, enhanced reporting feature ensures marketing and product teams have all the data needed to confidently make decisions and … Read more
AB TASTY BLOG
Retail trends expert Frank Rosenthal shared his views on the future of retail personalization, cross-continental CRO tips and the perks of AI.
At AB Tasty, we’ve noticed that bringing fun into our work helps develop great projects. And we like to give some flavor to everything we do.
Are you on the lookout for new user insights to power your conversion optimization strategy? Look no further than our new Page Flow feature!
Check out our latest product innovation, ‘Image Matchmaker’, the AI-powered dynamic widget that makes optimizing your product page images a breeze!
However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot!
Last week, the whole of AB Tasty came together for our second corporate hackathon. Or, as it’s known around here, our ‘Feature Factory’ session.
Here’s a quick recap for those of you who might still be wondering – just what is server-side testing? Read on for a definition, use cases and advantages.
French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning cognitive personalization.
In the ecommerce industry, the average conversion rate for purchases is between 2% and 3%. That means that at least … Read more
AB Tasty is happy to announce that we acquired a Chinese ICP license on May 15, 2018, and are currently able to offer our clients in the APAC region faster, more reliable content delivery thanks to a local CDN (server) on mainland China.
Learn how dynamic traffic allocation algorithms can help you minimize loss of conversions during your website optimization campaigns.
AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This remarkable achievement solidifies AB Tasty’s position as a heavy-hitter in the tech world, both on a national and international scale
AB Tasty offers the lightest A/B testing tag on the market. By disabling jQuery, your pages can load 20% faster since the weight of the tag is significantly decreased.
We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read our article to see how.
If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was announced
AB Tasty announces its new template library, helping marketers get back in control of their website and create their own campaigns – no IT needed!
A/B testing and user experience personalization for dynamic sites using React JS, Angular.js, Ember.js or Vue.js
In this day and age, it’s all mobile everything. With over 60% of search traffic coming from mobile, it’s imperative … Read more
The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.
To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.
Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…
You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.
With the latest Google Tag Manager release (September 28, 2016), new tags templates are launched as part of the Google … Read more
AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more
AB Tasty’s mission is to make A/B test and content customisation accessible to as many people as possible. The feature that … Read more
What is the first optimization to conduct on your website? Without a doubt it is to make sure your calls … Read more
AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more
AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more