The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.
To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.
Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…
You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.
With the latest Google Tag Manager release (September 28, 2016), new tags templates are launched as part of the Google … Read more
Leading A/B testing and user experience provider AB Tasty today announces the acquisition of session recording specialist Nirror. The acquisition … Read more
AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more
AB Tasty’s mission is to make A/B testing and content customisation accessible to as many people as possible. The feature … Read more
What is the first optimisation to conduct on your website? Without a doubt it is to make sure your action … Read more
Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more
AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more
AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more
This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more
This article arises from a question we were asked several times at the last ‘salon Emarketing’ (an E-marketing trade fair) … Read more
AB Tasty is a web application to run A/B tests easily. It requires no technical background and little IT involvement. … Read more
