AB TASTY BLOG

Innovation

Frank Rosenthal Retail Trends

Retail Trends Expert Frank Rosenthal Shares 7 Tricks of the Trade

Retail trends expert Frank Rosenthal shared his views on the future of retail personalization, cross-continental CRO tips and the perks of AI.

AB Tasty Top Chef Tech

At AB Tasty, we’ve noticed that bringing fun into our work helps develop great projects. And we like to give some flavor to everything we do.

AB Tasty Page Flow feature

AB Tasty Lab Tab: Page Flow

Are you on the lookout for new user insights to power your conversion optimization strategy? Look no further than our new Page Flow feature!

AB Tasty Image Matchmaker 2 feature

Introducing: Image Matchmaker

Check out our latest product innovation, ‘Image Matchmaker’, the AI-powered dynamic widget that makes optimizing your product page images a breeze!

Introducing the Developer Portal

Developers are busy people. They’re key players in the tech world, but also sometimes need to lend their time to … Read more

AB Tasty bot aplicación

Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’

However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot!

AB Tasty Feature Hackathon: Which Team Can Hack it Best?

Last week, the whole of AB Tasty came together for our second corporate hackathon. Or, as it’s known around here, our ‘Feature Factory’ session.

Introducing AB Tasty PULSAR

We recently took on the project of redesigning the AB Tasty platform – and today we’re excited to introduce AB Tasty … Read more

Server-Side Testing: Definition, Advantages and Examples

Here’s a quick recap for those of you who might still be wondering – just what is server-side testing? Read on for a definition, use cases and advantages.

Innovation

AB Tasty Wins Digital Innovation Prize

French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning cognitive personalization.

Why ‘A Fresh Perspective’ Is Just What your Ecommerce Site Needs

In the ecommerce industry, the average conversion rate for purchases is between 2% and 3%. That means that at least … Read more

AB Tasty's CDN in China

AB Tasty CDN in China: Faster Content Delivery for APAC

AB Tasty is happy to announce that we acquired a Chinese ICP license on May 15, 2018, and are currently able to offer our clients in the APAC region faster, more reliable content delivery thanks to a local CDN (server) on mainland China.

Don't lose out conversions

Don’t Lose out on Conversions During your A/B Tests

Learn how dynamic traffic allocation algorithms can help you minimize loss of conversions during your website optimization campaigns.

Hook Your Audiences With Ready-To-Use Widgets

Personalizing the user journey allows for better engagement, higher conversion rates, and increased revenue – as well as a better … Read more

AB Tasty Awarded ‘French Tech Pass’ Fourth Year in a Row

AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This remarkable achievement solidifies AB Tasty’s position as a heavy-hitter in the tech world, both on a national and international scale

Improve the Speed of your Web Pages: Launch your Tests without jQuery

AB Tasty offers the lightest A/B testing tag on the market. By disabling jQuery, your pages can load 20% faster since the weight of the tag is significantly decreased.

Client and Server-Side A/B Testing – The Best of Both Worlds!

We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read our article to see how.

In Case You Missed It: AB Tasty’s Latest Announcements

If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was announced

Take Back the Reins of your Marketing Campaigns with our New Template Library

AB Tasty announces its new template library, helping marketers get back in control of their website and create their own campaigns – no IT needed!

New Milestone

AB Tasty Reaches a New Milestone in Optimizing UX for Dynamic Websites

A/B testing and user experience personalization for dynamic sites using React JS, Angular.js, Ember.js or Vue.js

Optimizing your Website for Mobile Just Got a Whole Lot Easier

In this day and age, it’s all mobile everything. With over 60% of search traffic coming from mobile, it’s imperative … Read more

Editor Mobile First

Preview Your Mobile-first Campaigns with our New Responsive Editor

The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.

E-commerce Data

E-commerce: Do you Have All the Data you Need to Get Started?

To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.

Session Replay

Our Brand New Session Recording is Here

Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…

Product Updates

Track Single or Multiple Conversions

You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.

AB Tasty and Google Tag Manager

AB Tasty Natively Integrated in Google Tag Manager

With the latest Google Tag Manager release  (September 28, 2016), new tags templates are launched as part of the Google … Read more

Nirror Session Recording

AB Tasty Acquires Session Recording Tool Nirror

Leading A/B testing and user experience provider AB Tasty today announces the acquisition of session recording specialist Nirror. The acquisition … Read more

Safe Harbor struck down: no consequences for AB Tasty’s customers

AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more

Bayesian Statistic Suited to your for A/B Testing Needs!

AB Tasty’s mission is to make A/B test and content customisation accessible to as many people as possible. The feature that … Read more

Increase call to action visibility

Increase CTAs Visibility with Stick on Scroll Plugin

What is the first optimization to conduct on your website? Without a doubt it is to make sure your calls … Read more

Urgency and Scarcity in Marketing

Countdown Plugin to Play on Urgency

Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more

Reduce Shopping Cart Abandonment using AB Tasty Plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more

AB Tasty Introduces the First Open Plugin Platform for A/B Testing

AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more

AB Tasty VS. Google Content Experiments (part 2)

This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more

AB Tasty VS. Google Content Experiments (part 1)

This article arises from a question we were asked several times at the last trade fair we attended: why use … Read more

How to Efficiently A/B test with AB Tasty and KISSmetrics

AB Tasty is a web application to run A/B tests easily. It requires no technical background and little IT involvement. … Read more