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AB Tasty Blog

User Experience

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization. 

10 min read
Overcoming the Challenges of Customer Experience Optimization (EXO): Strategies and Tips
AB Tasty
November 6, 2023
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
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Request a demo
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo