Article

4min read

RevenueIQ: The New Standard for Proving ROI in Digital Experimentation

Let’s be honest: proving ROI in digital experimentation has often felt like trying to solve a Rubik’s Cube, blindfolded.

For years, teams have been stuck in the same old debate: “This test boosted conversion rate, but AOV dropped!” or “AOV is up, but conversions are down!” Which is better? Who’s right? And most importantly, how do you convince your CFO that your work is actually making money?

The Problem: Conflicting Metrics and Stalled Decisions

Picture a scenario familiar to many: one campaign variation boosts conversion rate but lowers AOV, while another does the opposite. Which is the real winner? Without a unifying metric, teams get stuck in endless debates, unable to confidently declare a result or justify next steps. As a result, a significant share of tests end up in limbo, and existing ROI dashboards suffer from low trust and adoption.

In fact, last year, 8% of A/B test campaigns with a transaction goal ended up in the dreaded “no decision” zone.

The Solution: RevenueIQ

Now, imagine a world where you don’t have to choose between conversion rate and AOV. Where you don’t have to explain why one number went up while the other went down. Where you can walk into any meeting and say, “Here’s a monthly revenue projection of exactly how much revenue this campaign is generating.”

That’s the world RevenueIQ is building.

RevenueIQ is AB Tasty’s new, patented metric—a result of years of R&D and statistical expertise. It takes all the messy, contradictory data and boils it down to one simple, business-focused number: monthly revenue projection. No more “unclear winners.” No more “conversion vs. AOV” dilemmas; just a clear, actionable view of financial impact.

Key Benefits of RevenueIQ:

  • Always a Clear Revenue View: RevenueIQ provides a direct view of revenue per visitor and per month, making it easy to see the financial impact of every campaign.
  • Eliminates “Unclear Winners”: Even in complex scenarios, RevenueIQ provides a definitive view of which variation delivers the most revenue. This means no more inconclusive campaigns and a significant reduction in “undecidable” tests.
  • Delivers faster results: Combining the two key metrics into a single revenue metric gives actionable insights more quickly than analyzing them separately
  • ROI Projections Before Going Live: Teams can now project the revenue impact of a campaign before full rollout, complete with confidence intervals for best- and worst-case scenarios. This transparency helps avoid surprises and supports more strategic decision-making.
  • Strong Differentiation: RevenueIQ is powered by a unique, patented Bayesian engine, ensuring robust, trustworthy results. It’s not just another metric—it’s the business truth.

Revenue IQ is able to give a confidence interval around the revenue prediction, allowing for better business decisions. With a clear best-case and worst-case scenario, business decisions are easier than just having one number without knowing its accuracy.

The best thing? No competitor currently offers an equivalent.

How RevenueIQ Works

RevenueIQ is deeply integrated into the AB Tasty platform. When a campaign runs, users see not just conversion rates or AOV, but a clear revenue uplift per visitor and per month. The system visually identifies the winning variation, quantifies the potential monthly revenue gain, and provides confidence intervals to show the range of possible outcomes.

For example, if a variation is projected to generate an additional €4,000 per month, RevenueIQ will also display the probability of this outcome and the range (e.g., €2,700–€6,000). This approach is both rigorous and transparent, helping teams make decisions with confidence.

The Impact: Confidence, Adoption, and Differentiation

With RevenueIQ, AB Tasty is setting a new standard for ROI proof in digital experimentation. The result is a simple, credible, and actionable narrative for QBRs and renewal discussions—one that restores confidence, drives adoption, and differentiates AB Tasty in a crowded market.

Revenue IQ lowers the risk of making business mistakes by focusing on revenue.

For teams tired of inconclusive debates and complex metrics, RevenueIQ offers a new way forward: clear, credible, and actionable proof of business impact.

FAQs about RevenueIQ

What is RevenueIQ?

RevenueIQ is a proprietary, patented metric developed by AB Tasty that provides a clear, unified view of how much revenue your digital experiments generate—expressed as revenue per visitor, per month.

How trustworthy are RevenueIQ’s numbers?

RevenueIQ is powered by a patented Bayesian engine, ensuring robust, transparent, and reliable calculations. All projections include confidence intervals, so you always see the full picture.

How does RevenueIQ handle complex or ambiguous test results?

RevenueIQ always provides a clear winner based on revenue impact, even in cases where traditional metrics are inconclusive (due to their lack of integration). This means fewer “stuck” campaigns and more decisive action.

How is RevenueIQ different from what competitors offer?

No competitor currently offers a metric like RevenueIQ. While others may provide “all-purpose” statistics for each individual metric, only RevenueIQ gives you a patented, unified view of revenue per visitor, per month—making it a true differentiator.

Subscribe to
our Newsletter

bloc Newsletter EN

We will process and store your personal data to send you communications as described in our  Privacy Policy.

Article

4min read

Progressive Rollout: The Safer, Smarter Way to Launch New Features

Let’s face it: launching a new feature can feel a bit like walking a tightrope. You want to wow your users with something fresh, but you also know that even the best-tested releases can have surprises lurking in the shadows.

What if you could take the nerves—and the guesswork—out of your next launch? That’s exactly what Progressive Rollout is here to do.

The Problem: Risky Feature Releases and Manual Workarounds

Picture this: your team has spent weeks (maybe months!) building a new payment system, a revamped booking flow, or a shiny loyalty program. You’re excited. But you’re also worried. What if something breaks? What if a bug slips through and impacts thousands of users at once?

This is the reality for most product and engineering teams. The stakes are high, and the pressure to “get it right” is real. That’s why so many teams look for ways to release new features gradually—starting with a small group, then expanding as confidence grows.

But here’s the catch: most teams don’t have a dedicated tool for this. Instead, they put together workarounds using feature toggles or A/B tests. These methods can work, but they’re clunky, manual, and often lack the visibility and reassurance everyone craves during a launch.

The Solution: Progressive Rollout

Progressive Rollout is our answer to this all-too-common problem. It’s a feature designed not just for the tech wizards, but for everyone involved in a product launch—product managers, developers, and even business stakeholders.

How does it work?
With Manual Progressive Delivery, you can schedule your feature release in stages. Maybe you want to start with 10% of your users, then move to 20%, 40%, and so on. You decide the pace and the audience.

Our platform handles the rest, automatically exposing more users to your new feature at each step. And at every stage, you get clear notifications and a visual overview, so you always know exactly what’s happening.

What Makes Progressive Rollout a Game-Changer?

1. It’s Actually Easy to Use
Let’s be honest: many “enterprise” tools are intimidating. Progressive Rollout is different. The interface is clean, intuitive, and designed so that anyone can set up a rollout in just a few clicks. No advanced segmentation or manual math required. Whether you’re a seasoned developer or a product manager new to experimentation, you’ll feel right at home.

2. Full Control, Full Reassurance
One of the biggest anxieties during a rollout is not knowing what’s happening. With Progressive Rollout, you get a crystal-clear view of your rollout plan: who’s getting the feature, when, and how much of your audience is included at each step. Email notifications keep you in the loop, so you’re never caught off guard. This transparency isn’t just a nice-to-have—it’s a must for teams who want to move fast and stay safe.

3. Flexible for Any Scenario
Want to give early access to your VIPs or most loyal users? Easy. Need to roll out to everyone, but in controlled increments? No problem. You can import user lists, target specific segments, or just roll out to “all users” in stages. Progressive Rollout adapts to your needs, not the other way around.

Fun Fact: Most Teams Aren’t Doing This—Yet

Here’s something surprising: despite the clear benefits, most teams aren’t using dedicated progressive rollout tools. They’re still relying on toggles and A/B tests, or even manual processes. Why? Because until now, the tools have been too complex or not user-friendly enough. Progressive Rollout changes that, making safe, staged launches accessible to everyone.

The Bottom Line: Launch With Confidence

Progressive Rollout isn’t just another feature—it’s peace of mind for your next big launch. By making gradual releases easy, transparent, and accessible, we help you reduce risk, improve user experience, and focus on what matters: delivering value to your customers.