Anthony Brebion

Editor Mobile First

Preview your mobile-first campaigns with our new responsive editor

The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.

E-commerce Goals

E-commerce: do you have all the data you need to get started?

To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.

Session Replay

Our brand new Session Recording feature is here 🚀

Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…

Flicker effect

How to effectively manage the flicker effect?

Flickering is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.

Product Updates

Track single or multiple conversions

You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.

Why wait for your visitors to leave before remarketing?

Self-evident truth, bounce rates (visitor leaving after viewing less than 1 page) and cart abandonment rates (visitor initiating the purchasing … Read more

A better user experience with weather-based personalization

Customise online user experience based on geographic location and quickly react to weather changes.

6 testing methods that are guaranted to fail

With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimisation ideas and ways … Read more

How can you improve your SEO using A/B testing?

I apologise in advance for the “clickbait” title that doubtless brought you to this page. The fact is that no … Read more

A/B, Split, MVT Testing, etc: How to Choose the Right One?

In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more

How can you start using A/B testing on a site with low traffic?

Testing two or more variations of one or several pages requires a minimum of visitors to calculate whether the differences … Read more

Clever Stats: finally – statistics suited to your needs!

AB Tasty’s mission is to make A/B testing and content customisation accessible to as many people as possible. The feature … Read more

Expand your optimisation scenarios by using a tag manager

The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimisation scenarios, including … Read more

A/B testing and user testing… differences as strength

Companies often opt for one or the other of these tests without realising the benefits of using them together. Given … Read more

How long should an A/B test last for reliable results?

This is the first article of a series of articles whose purpose is to help you correctly interpret the results … Read more

Limit basket abandonment in your online shop using AB Tasty plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more

Prepare your next A/B test with qualitative data

If you’re already familiar with A/B testing, you know that you should base it on information from web analyses, such … Read more

Eight mistakes not to make in A/B testing

The following mistakes can completely distort the results of your A/B testing. Learn how to avoid them! 1. Changing the … Read more

Before you start testing, define your roadmap

What tests should I launch? In what order? How do I stop several tests from interfering with each other? What … Read more

Six techniques for getting started with A/B testing with low traffic

A/B testing is a key tool when it comes to optimising your conversion rates. However, an effective A/B test campaign … Read more

AB Tasty VS. Google Content Experiments (part 2)

This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more

AB Tasty VS. Google Content Experiments (part 1)

This article arises from a question we were asked several times at the last ‘salon Emarketing’ (an E-marketing trade fair) … Read more

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