The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.
To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.
Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…
Flickering is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.
You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.
Self-evident truth, bounce rates (visitor leaving after viewing less than 1 page) and cart abandonment rates (visitor initiating the purchasing … Read more
Customise online user experience based on geographic location and quickly react to weather changes.
With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimisation ideas and ways … Read more
In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more
AB Tasty’s mission is to make A/B testing and content customisation accessible to as many people as possible. The feature … Read more
The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimisation scenarios, including … Read more
Companies often opt for one or the other of these tests without realising the benefits of using them together. Given … Read more
This is the first article of a series of articles whose purpose is to help you correctly interpret the results … Read more
AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more
If you’re already familiar with A/B testing, you know that you should base it on information from web analyses, such … Read more
A/B testing is a key tool when it comes to optimising your conversion rates. However, an effective A/B test campaign … Read more