AB Tasty offers the lightest A/B testing tag on the market. By disabling jQuery, your pages can load 20% faster since the weight of the tag is significantly decreased.
Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.
How to use above the fold when designing your website. How to make sure visitors see the most important content instantly & when it is not relevant.
Discover the advantages of revenue per visitor & how RPV can help produce better customer experiences & greater sales for e-commerce businesses.
Improve your click through rate & get the most out of your online ad campaigns, Best practices for CTR & cost-efficient ad campaigns.
Landing pages are often used to generate quality leads. Check out our advice for improving their converion rate by perfecting your calls-to-action, your value proposition and your forms.
Conversion Rate Optimization is absolutely essential. Discover 20 tips for optimizing your landing pages, better converting inbound traffic and maximizing the ROI of your ad campaigns.
Finding design inspiration for your next landing page can be tough. To help you out, we’ve selected ten modern landing page design examples that convert.
You use WordPress, and you want to attract visitors and convert them into leads and customers. One of the big advantages of WordPress is the large variety of templates that you can use for your landing pages. Check out our selection.
The goal of a landing page is to convert visitors, or collect information to use later for marketing or sales purposes. A good landing page is made up of a few well-defined characteristics that distinguish it from just another web page or blog article.
Looking for Bootstrap landing page templates? We’ve chosen 15 great examples, so you can quickly start creating killer landing pages that convert.
The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.
To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.
Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…
Flickering is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.
You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.
Self-evident truth, bounce rates (visitor leaving after viewing less than 1 page) and cart abandonment rates (visitor initiating the purchasing … Read more
Customise online user experience based on geographic location and quickly react to weather changes.
With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimization ideas and ways … Read more
In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more
AB Tasty’s mission is to make A/B testing and content customisation accessible to as many people as possible. The feature … Read more
The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more
Companies often opt for one or the other of these tests without realising the benefits of using them together. Given … Read more
How long should an A/B test last before you can draw conclusions from it? At what point can you end a test that appears to be yielding results?
AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more
If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the equation. In order to get a true understanding of the behaviour of your users and choose the most relevant tests to set up, you must use qualitative data.
A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more